Business Administration (BA)


BA 511  Operations Research  3 Credits (0,0)

An advanced study in the use of mathematical and scientific tools and techniques in managerial decision-making. Operations research seeks to determine how best to design and operate a system, usually under conditions requiring the allocation of scarce resources. Emphasis will be on the applications of these methods in aviation and aviation-related industries. Topics include linear programming, probabilistic dynamic programming, game theory, forecasting, queuing theory, transportation, decision making under uncertainty, network models, and Markov chains.

BA 514  Strategic Marketing Management in Aviation  3 Credits (0,0)

The traditional role of marketing management is enlarged to include the development, implementation, and control of marketing strategies in the dynamic aviation/aerospace organization. Emphasis is on the application of the strategic marketing process in the turbulent global aviation business environment. Strategic marketing decisions, analysis, and issues are integrated with the goal of achieving customer satisfaction to gain a sustainable competitive advantage in the aviation industry.

BA 517  Accounting for Decision Making  3 Credits (0,0)

A study of management's use of accounting information to make decisions related to planning, controlling, and evaluating the organization's operations. Using electronic spreadsheets, the budgeting function and use of performance reports is demonstrated. The behavior and management of costs, as well as techniques used to evaluate and control results of operations, are discussed. Topics include cost-volume-profit analysis, activity-based costing in production and service companies, decentralized operations, and differential analysis techniques. Through the use of case studies, current readings, and course projects, emphasis is placed on aviation and aviation-related industries.

BA 518  Managerial Finance  3 Credits (0,0)

A study of the theoretical and practical approaches to effective financial management. Planning, analyzing, and controlling investment, and short- and long-term financing are examined for decision-making purposes. Emphasis is placed on the application of these methods in the aviation and aviation-related industries. Topics include capital budgeting, risk and diversification, asset liability management, airport financing, aircraft financing, financial derivatives, financial engineering, swaps, options, financial future, and international finance.

BA 520  Organizational Behavior, Theory, and Applications in Aviation  3 Credits (0,0)

This course focuses on current organizational issues that have a direct impact on management in the aviation industry. The emphasis is on human development and the development of effective work elements as well as the personnel concerns that must be resolved for successful leadership. Topics will provide insights into behavior, structure, authority, motivation, leadership, organizational development, and social responsibility.

BA 523  Advanced Aviation Economics  3 Credits (40,0)

A study of economic applications to the aviation and aerospace industry. Students will examine the evolution of market forces in the industry with particular emphasis on airlines, airports, and manufacturing. Concepts of yield management, air passenger demand forecasting, price and cost study, airport economics, air and land space optimization strategies, government's role in aviation, international implications of competition and government regulation, economic analysis of safety, and other relevant industry issues are examined. Emphasis is placed on an increasingly international air transportation environment.

BA 590  Graduate Seminar  1-3 Credit

A study of the most current advancements in a particular field of study as determined by the instructor. The course will have a different topic each term depending on the varied interests of the students, the graduate faculty, or the research requirements of the Aviation Business Administration department.

BA 603  Aerospace Production and Operations Management  3 Credits (0,0)

An advanced study of production and operations management as it relates to the planning, coordinating, and executing of all activities that create goods and services in a global aeronautic/aerospace environment. Special quantitative and qualitative emphasis is placed on the blending of the concepts of industrial engineering, cost accounting, reliability and availability, and general management in the context of core production and control decision activities, such as capacity planning, product design, layout of facilities, selecting of locations for facilities, quality assurance, fleet planning, scheduling, inventory management, and project management. Special emphasis is placed on the examination of recent trends in global competition, increased reliance of quality for competitive technology transfer into production systems, and the increased value added by worker involvement in problem solving and decision making.

BA 604  International Management and Aviation Policy  3 Credits (0,0)

An advanced study of international management and aviation policy through the examination of major trends and issues challenging the aviation manager. Cross-cultural situations are evaluated from the perspective of interpersonal relationships in a diverse domestic and foreign environment, and in the context of evolving global trends. Strategic planning and negotiation are examined by defining the major tasks involved in organizing for international aviation, such as designing the organization and staffing. Managing workforce diversity is examined from culture-based and comparative perspectives, along with the function of control through the examination of effective control systems for overseas operations that ensure environmental interdependence through social responsibility and ethical behavior.

BA 607  Human Resource Development  3 Credits (0,0)

This course emphasizes the integration of the individual into the organization by studying the current and fundamental issues in organization theory and organizational behavior as they relate to the individual. The effectiveness of the individual in the organization is examined in terms of personal traits such as communicative abilities, leadership style and potential, and beliefs about organizational ethics and social responsibility.

BA 609  Airline Operations and Management  3 Credits (40,0)

An integrated study of airline operations and functions. Domestic and international regulation of air carriers and the industry?s changing structure due to alliances and globalization are addressed. Airline economics, airline marketing and pricing, computer reservation and revenue management systems, fleet planning and scheduling, aircraft maintenance, aircraft finance, labor relations, organizational structure, and strategic planning are studied.

BA 610  Airline Optimization and Simulation Systems  3 Credits (0,0)

The airline industry provides an application-rich environment for the field of optimization and simulation systems. This course explores a variety of optimization models and simulation techniques commonly adopted by and integrated into airline decision making for the solution of multiple scheduling and planning problems. This course examines the technical aspects of modeling in network transportation systems, including issues involved in optimizing scheduling, fleet assignment, aircraft routing, crew pairing, gate assignment, and irregular operations. Discrete-event simulation models will be explored to determine their applications in the schedule-planning process. The course explores how airline companies handle their short, medium, and long-term schedule planning using these methodologies.
Prerequisites: BA 511.

BA 615  Investments  3 Credits (0,0)

This course provides a survey of investments including security markets, investment vehicles, investment analysis, and portfolio management. Specific topics include the concept of risk and return, types of financial instruments, security valuation, mechanics of trading, the survey of investment companies, asset allocation for individual and an institutional investors, the concept of efficient markets, equity and bond portfolio management, and portfolio performance evaluation. The course is taught from the viewpoint of both an individual and institutional investor. The course uses case studies from the airline and aerospace industries, Web-based investment simulation, and current economic and capital market information to provide practical application of the course materials.
Prerequisites: BA 518.

BA 616  Electronic Commerce  3 Credits (0,0)

This course seeks to develop knowledgeable users and effective managers of Electronic Commerce (E-commerce), with a focus on aviation and aerospace management applications. A combination of technical and managerial material is presented in order to achieve an understanding of the operational and strategic uses of Electronic Commerce within the aviation industry. Emphasis is placed on todays electronic marketplace and the use of computers as a selling, marketing, and communications tool.

BA 618  Advanced Corporate Finance  3 Credits (0,0)

Airlines, airports, and manufacturers are complex, capital-intensive enterprises operating volatile, international markets. Consequently, participants in the industry rely on a variety of financial instruments to raise necessary capital and to manage financial risk arising from uncertain demand and supply markets. While building on the finance concepts developed in Managerial Finance, this course examines the complicated financial structures and advanced financial tools employed in the aviation industry. Concepts covered include project finance, financial derivatives (real options, interest rate swaps and hedges, forward contracts and futures), financial modeling using simulation and optimization techniques, and international financial management (foreign exchange exposure management, foreign investment and capital allocation, multinational cash and tax management). The course relies on current articles and cases to explore the application of advanced financial concepts to the aviation industry.
Prerequisites: BA 518.

BA 620  Organizational Theory  3 Credits (0,0)

This course is an advanced study of the history, theory, and principles behind organizational design, and the role of structure in organizational effectiveness. Other topics include the impact of reengineering and organizational changes on employee and firm performance, and designing for a global and electronic environment.

BA 625  Airline Marketing  3 Credits (0,0)

A study of the functions and basic concepts of marketing air transportation services. Discussion includes passenger and cargo markets, determinants of travel demand, growth factors, seasonality, and cargo traffic categories characteristics. Product and service elements, roles of advertising and travel agents, marketing unit structure, pricing and cost environment, and schedule planning are also among the topics examined.

BA 630  Aviation/Aerospace Systems Analysis  3 Credits (0,0)

This course is a study of systems theory and its relationship to aviation/aerospace systems management. The course covers a brief history of systems theory and the system life cycle concept, and explains the major activities in each phase of a systems life cycle. Also examined are specific topics related to system design and support, including reliability, maintainability, availability, customer support, product improvement, and the role of data collection and analysis. Related topics covered are cost effectiveness analysis and sensitivity analysis. The course examines applications and case studies specific to aviation/aerospace, including military applications and computer simulation models.

BA 632  Seminar in Aviation Labor Relations  3 Credits

A study of the union movement, labor legislation, representation elections, the collective bargaining process, contract administration, and conflict resolution. The focus of the course will be on current issues in labor relations, and the evolution of private and public sector bargaining practices in the aviation industry. The impact on human resource management is analyzed.

BA 635  Business Policy and Decision Making  3 Credits (40,0)

A capstone course in the MBA/A program that expands on the skills, knowledge, and abilities the students have achieved in their core courses. Students will examine applications of long-term planning and management tools in aviation-related industries and will be able to formulate strategic vision and policies to achieve such a perspective. Concepts of strategic management, total quality management, continuous quality improvement, reengineering, customer-driven management, and other evolving management methodologies will be examined. Applications of the concepts will be applied to the domestic and international activities of airlines, airports, manufacturing, and government to sustain a long-term competitive advantage.

BA 636  Venture Creation - an Entrepreneurial Approach to Starting and Building a New Enterprise  3 Credits

This course examines the process of starting and scaling an enterprise from an idea and business plan into a company. The course recognizes the importance of execution: turning a business plan into a high-growth company. The course covers: (1) capturing value from a winning idea (2) delivering effective investor presentations; (3) building a team of employees, partners, and investors; (4) managing growth from 0 to 50 employees, 50 to 150, and beyond; (5) achieving excellence in product development, marketing, sales, and operations without blowing your limited budget; (6) exit strategies. Students' understanding of these topics will be enriched by case studies and invited entrepreneurs in a workshop environment. A key deliverable of the course will be a business plan presentation event at the conclusion of the term.Prerequisite: Graduate Student in Good Standing GOALS:This is an experimental elective course that can be applied to the Master of Bush ess Administration, Master of Business Administration - Aviation Management, and any other Mastc rs degree program that allows open/specified electives. The course will be of interest to graduate studi ts interested in the applied lessons of creating a new venture. Topics to be covered include the legal ities around forming a company, sources of ftmding, protection of intellectual property, assembling the founding team, developing the appropriate pro-forma financial documents, sourcing suppliers ai [marketing to customers. A key deliverable of the class will be the development of a business pIan suitable for presentation to investors.managing growth; and exit strategies. Students? understanding of these topics are enriched by case studies and invited entrepreneurs in a workshop environment. Students deliver a business plan presentation event at the conclusion of the term.

BA 645  Airport Operations and Management  3 Credits (0,0)

A study of the management and operation of public-use airports. Specifically, traffic forecasting, sources of revenues and expenses, management of passenger and cargo terminal buildings, ground handling of passengers and baggage, ground access systems, and the U.S. Federal Aviation Administration Regulations dealing with airport operations. Current problems with environmental impact, land-use planning and control, airport capacity and delay, public relations, airport finance, airport privatization, liability, and economic impact will be covered.

BA 646  Air Cargo Logistics Management  3 Credits (0,0)

This course provides an introduction to different topics related to the planning and operations of air cargo systems. These topics include identifying the main components of an air cargo system, the competition between air cargo and other surface-transportation modes, network and capacity planning, demand analysis and trends in the domestic and international markets, air cargo revenue management, cargo strategic alliances, revenue proration agreements, supply chain in air cargo management, shipper and forwarder interaction, ground/sorting operations, airport relations, e-commerce in air cargo management, marketing air cargo service, and air cargo security. The course also introduces students to several air cargo management and logistics computer software and applications. It also presents several study cases in air cargo management and market analysis.

BA 650  Airline/Airport Relations  3 Credits (0,0)

This course is a comprehensive examination and analysis of the symbiotic and yet often volatile relationship between airline and airport management. This course focuses on the varying perspectives toward issues that airline and airport management must address in order to effectively operate. The student will develop an understanding of current issues impacting the relationship between airlines and airports. A historical overview, current airport and airline operational and financial characteristics, legal perspectives, current financial practices, rates and charges, use and lease agreements, air service development and future issues are studied.
Prerequisites: BA 609 or BA 645.

BA 651  Strategic Airport Planning  3 Credits (0,0)

An advanced study of airport operations and management designed from a strategic management perspective. In the course, a number of management tools emphasizing computer software applications used in strategic airport planning will be introduced.
Prerequisites: BA 609 or BA 645 or BA 650.

BA 655  Aviation Law and Insurance  3 Credits (0,0)

Examination of the governmental regulatory functions affecting statutory and administrative law pertaining to aviation. The national and international impact of these laws on aviation policies and operations are studied. The legal aspects of business contracts, negotiable instruments, and commercial codes as they relate to aviation are analyzed. The course concludes with an overview of the principles of insurance and risk applied to aviation.

BA 683  Supply Chain Management  3 Credits

The focus of this course is on supply chain management. Topics include the evolution and objective of supply chain management; the major stages and processes involved in planning and managing supply chains; and why the concept of strategic fit is so important to supply chain managers. Successful students will also understand the major drivers of supply chain performance; key metrics for managing performance; and how to plan and forecast demand under conditions of uncertainty to meet desired customer service levels. This course also addresses the purpose and content of the Supply Chain Operations Reference (SCOR) Model. Case studies and problems are used throughout the course to highlight important principles and best practices in supply chain management.

BA 696  Graduate Internship in Aviation Business Administration  1-3 Credit

Temporary professional or industrial work appointments made available to students enrolled in graduate programs at the University. An internship provides graduate students with an opportunity to extend their academic endeavors through the application of the theories and philosophies studied in the classroom to specific professional activities common to the workplace. They are academic/professional activities coordinated by the University between offering organizations and the graduate student. Prior approval of the graduate program coordinator is required.

BA 699  Special Topics in Business Administration  1-6 Credit

The election to perform a special, directed analysis and/or independent study in an area of particular interest. Candidates selecting this elective must prepare a detailed proposal for the desired project and present the proposal to the graduate program chair or department chair for faculty review. Proposals must be submitted at least four weeks prior to the start of the term in which the elective is being taken.

BA 700  Thesis  1-9 Credit

A written document on an aviation/aerospace topic supervised throughout its preparation by the student's thesis committee, which demonstrates the student's mastery of the topic and is of satisfactory quality for publication.
Prerequisites: BA 522.