Upon course completion, students will be able to:
1. Predict those airline operational and administrative policies and practices that will be necessary for gaining and/or sustaining profitability through the next decade of the twenty-first century.
2. Evaluate the direct and indirect variables that impact and influence passenger ticket pricing.
3. Demonstrate major U.S. airline use of Internet flight reservation and marketing services, and compare/contrast major U.S. airline marketing strategies.
4. Analyze the most important issues facing the contributing partners (air, maritime shipping, rail, truck, and auto) in contemporary and future inter-modal transportation systems, understanding the relative passenger and cargo contribution of air transportation.
5. Evaluate the post-regulation era in terms of airline financials, new market entrants, fare and service (route/hub)strategies, regulation of air transportation, and controversy surrounding potential relationships between economics and passenger safety.
6. Assess and apply General Aviation’s role in the Air Transportation System.
7. Evaluate the current and future outlook of airport and airspace capacity, applying the potential benefits of NextGen technologies.
8. Evaluate the domestic and international economic factors that impact profitability of U.S. airlines, and those short and long-term operational and managerial strategies that can minimize the effects of these economic factors, including the benefits and deficits of creating/joining either a domestic U.S. airline alliance or a global alliance.
9. Analyze the relative metrics of airline, military and general aviation passenger and cargo transportation operations as components of the U.S. air transportation system.
10. Critically analyze an airline’s or cargo carrier’s current passenger and/or cargo operations, and, as applicable, recommend operational and procedural changes to ensure continuing or future profitability.