Course Outline

ASCI 646 : Airline Operations and Management

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Last approved: Mon, 11 Jan 2016 17:22:03 GMT

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College of Aeronautics (WAERO)
Airline Operations and Management
This course is an integrated study of airline operations and functions. Domestic and international regulation of air carriers and the industry?s changing structure due to alliances and globalization are addressed. Airline economics, airline marketing and pricing, computer reservation and revenue management systems, fleet planning and scheduling, aircraft maintenance, aircraft finance, labor relations, organizational structure, and strategic planning are studied.

This is a specialization course in the Master of Aeronautical Science (MAS) degree program. The course is designed to provide students with the opportunity to:

1. Understand and apply the importance and scope of airline operations in both the domestic and international arenas.

2. Appraise the economic forces that shape the airline industry and the measures that are taken in response to those forces.

3. Analyze the nature of the product airlines provide, its characteristics, forms and methods of delivery.

4. Assess the factors that affect the choice of airline business strategy.

5. Develop an understanding of the role of management within a commercial airline and define their interaction with the main players in the air transportation industry.

6. Understand the typical organization structure of the airline management group.

7. Identify the different levels of decisions of airline management (strategic, planning, and operation) and highlight their interaction.

8. Define the main tasks performed by the airline management. In particular, the businessprocess of each task is explained together with the methods and techniques used to address these tasks.

9. Describe the main recent changes in the commercial airline industry and reasons behind these changes

10. Enhance written, presentation, and communication skills

Upon course completion, students will be able to:

1. Gain better understanding of the commercial airline industry

2. Identify the main functions, tasks, and challenges of airline management

3. Learn the main methods and techniques used by the airline management together with the limitations of these techniques

4. Be able to define a research problem (need), review related literature and provide a method or technique to solve the problem

5. Enhance the ability to navigate and search in the airline literature

6. Identify the main skills needed for airline management

7. Analyze the history of the U.S. airline industry and describe its regulatory, economic, structural, and competitive characteristics pre and post-deregulation.

8. Assess and provide examples of technological evolution and its effects on airline cost, distribution, and pricing.

9. Explain and appraise the importance of air transportation in global economic development and growth.

10. Describe and assess the characteristics of air travel demand and factors that drive worldwide air transportation growth.

11. Identify and give examples of various passenger business models, including an analysis of the various route structure and product alternatives, the costs and benefits of each, and means for achieving product differentiation.

12. Discuss the range of airline product offerings and identify the targeted passenger segments and analyze the potential of various offerings to create sustainable competitive advantage.

13. Construct a simple flight schedule; discuss the management and control of irregular flight operations control and how data collection and analysis used to maintain schedule reliability and meet customers’ expectation for service.

14. Describe and evaluate airline cost structure, the nature of fixed, variable, and controllable costs, and methods employed by low-cost carriers to obtain sustainable competitive cost advantages over traditional carriers.

15. Explain the conceptual foundations of revenue management and its application in airline and other industries and investigate the effect revenue management on pricing in specific airline markets.

16. Trace and interpret the evolution of traditional airline distribution channels and global distribution systems through Internet distribution and ticketing.

17. Outline and compare the history of world economic air transport regulation, current status, and evolutionary trends; explain and give examples of the global alliances and their importance in air transportation

Upon course completion, students will be able to:

18. Demonstrate appropriate selection and application of a research method and statistical analysis (where required), specific to the course subject matter (effective July 1, 2013).

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

Web & Chat:
Text: (386) 968-8843
Library Phone:  (386) 226-7656 or (800) 678-9428


Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
Gerald Cook, D. B. A. - 3/1/2015
Dr. Kent Anderson - 3/1/2015
Dr. Ian McAndrew - 3/1/2015
Dr. Kenneth Witcher - 3/1/2015
Key: 171