Upon course completion, students will be able to:
1. Gain better understanding of the commercial airline industry
2. Identify the main functions, tasks, and challenges of airline management
3. Learn the main methods and techniques used by the airline management together with the limitations of these techniques
4. Be able to define a research problem (need), review related literature and provide a method or technique to solve the problem
5. Enhance the ability to navigate and search in the airline literature
6. Identify the main skills needed for airline management
7. Analyze the history of the U.S. airline industry and describe its regulatory, economic, structural, and competitive characteristics pre and post-deregulation.
8. Assess and provide examples of technological evolution and its effects on airline cost, distribution, and pricing.
9. Explain and appraise the importance of air transportation in global economic development and growth.
10. Describe and assess the characteristics of air travel demand and factors that drive worldwide air transportation growth.
11. Identify and give examples of various passenger business models, including an analysis of the various route structure and product alternatives, the costs and benefits of each, and means for achieving product differentiation.
12. Discuss the range of airline product offerings and identify the targeted passenger segments and analyze the potential of various offerings to create sustainable competitive advantage.
13. Construct a simple flight schedule; discuss the management and control of irregular flight operations control and how data collection and analysis used to maintain schedule reliability and meet customers’ expectation for service.
14. Describe and evaluate airline cost structure, the nature of fixed, variable, and controllable costs, and methods employed by low-cost carriers to obtain sustainable competitive cost advantages over traditional carriers.
15. Explain the conceptual foundations of revenue management and its application in airline and other industries and investigate the effect revenue management on pricing in specific airline markets.
16. Trace and interpret the evolution of traditional airline distribution channels and global distribution systems through Internet distribution and ticketing.
17. Outline and compare the history of world economic air transport regulation, current status, and evolutionary trends; explain and give examples of the global alliances and their importance in air transportation