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TRAN 411 : Strategic Intermodal Alliances

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College of Aeronautics (WAERO)
Strategic Intermodal Alliances
In this course the student is introduced to complex issues of the physical, economic, and regulatory aspects of intermodal transportation alliances. Partnerships in highway, railroad, marine, urban transportation, pipeline, and aviation transportation systems are explored, including the Intelligent Transportation Systems and Information and Communication Systems that integrate the intermodal transportation of goods and products. Containerized shipping is also examined, including container design, load factors, product design and the standard transportation packaging regulations used in domestic and international shipping. Simulation models will be used to develop an intermodal transportation flow chart for international and domestic shipping of standard and non-standard containerized products.

The goal of this course is to introduce the student to the complex issues of strategic intermodal alliances. The course combines the knowledge gained in previous courses with principles and concepts in intermodal alliances, providing an overall understanding and foundation of the intermodal transportation system.

1. Demonstrate through comparisons and analysis an understanding of the physical, economic, and regulatory aspects of intermodal transportation alliances.

2. Analyze and critique transportation costing and the development of intermodal transportation systems costs.

3. Evaluate and determine appropriate implementation of Intelligent Transportation Systems (ITS), including Information and Communications Technologies (ICT), as they support strategic intermodal alliances.

4. Explain and discuss concepts in containerized shipping, to include container design, load factors, product design and the standard transportation packaging regulations used in domestic and international shipping.5. Explain and discuss concepts of Logistic Distribution Centers, including Hub and Spoke systems and third party logistics (3PL), that facilitate the intermodal shipment of domestic and international cargo.

6. Analyze the complexities of Maritime ports as the entry point for international shipments and the integration with highway, rail and air transportation systems.

7. Utilize simulation models to develop an intermodal transportation flow chart for international and domestic shipping of standard and non-standard containerized products.

8. Explain and discuss variances in load factors incurred during in-route shipment and terminal and intermodal transfers.

9. Apply concepts of Supply Chain Management, business to business (B2B), business to consumer (B2C), and Theory of Constraints to strategic intermodal alliances.

10. Demonstrate appropriate selection and application of a research method and statistical analysis (where required), specific to the course subject matter. (Effective July 1, 2013)

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

Web & Chat:
Text: (386) 968-8843
Library Phone:  (386) 226-7656 or (800) 678-9428

Association Websites National Transportation Library: Transportation Research Board: Transportation Research Forum: Websites Air Transport Association: Annual Energy Review (US): Bureau of Transportation Statistics: Department of Transportation: Databases and Periodicals available via Hunt Library: Go to then Library Database Federal Highway Administration: Federal Railroad Administration: Intermodal Association of North America: International Air Transport Association: Iowa State University: National Transportation Safety Board: Pipeline and Hazardous Materials Safety Administration: US Maritime Administration: Journals Aviation Week & Space Technology Electronic: 01/06/1975 to present in LexisNexis Academic from 07/06/1998 to present in Aviation Week Intelligence Network (AWIN) Print: Current 6 Months Periodicals v.1, 1916/1917 - (ALL AWST MICROFILM FILED UNDER THIS TITLE) Microfilm v.1, 1916/1917 - Special Collection Distribution Worldwide (formerly Distribution, Logistics: Management and Distribution Report, now Logistics Management.) Electronic: 12/01/1987 to current in ProQuest Central (Legacy Platform) 09/01/1992 to current in Business & Company Resource Center 06/01/2002 to present in LexisNexis Academic, and Wilson OmniFile: Full Text Mega Edition Print: Distribution Worldwide. [BPI] Continued by: Distribution. v.67, 1968 – v.78,no.9, Sep 1979 Microfilm Distribution. Continues: Distribution Worldwide. Absorbed by: Logistics: Management and Distribution Report. v.78,no.10, Oct 1979 – v.96, 1997 Microfilm Logistics Management and Distribution Report. [BUSGALE,OMNIWEB] [ISSN 1089-7355] Continues: Logistics Management. Continued by: Logistics Management. v.37, 1998 – v.41,no.5, May 2002 Logistics Management. (Highlands Ranch, Colo. 2002) [BUSGALE,OMNIWEB,PROQWEB,TRANWEBNU] [ISSN 1540-3890] Continues: Logistics Management and Distribution Report. Current 12 Months Periodicals v.41,no.6, Jun 2002 - Microfilm Journal of the Transportation Research Board (Transportation Research Record) Electronic: FT in Transportation Research Board of the National Academies, 1/1/1996 to Present Railway Age Print: v.186-210 (1985-2009 ) Traffic World Electronic: FT in ProQuest, 7/13/1998 to 4/22/2001 and 12/16/2002 to 3/2/2009 FT in OmniFile, 1/1/1995 to Present FT in LexisNexis Academic, 4/8/1996 to 3/2/2009 FT in Business & Company Resource Center, 9/1/1998 to 2/28/2009 Traffic Management (Continued by: Logistics management) Electronic: 01/01/1989 to 02/28/1996 in Business & Company Resource Center Print: Periodicals v.11-26 (1972-1987) Microfilm v.27-35 (19881996) v.35:no.1-2 Transportation Journal Electronic: FT in ProQuest, 1/1/1993 to Present FT in Business & Company Resource Center, 3/1/1992 to Present Print: Current 12 Months Film: v.12, 1972 to Present Selected Readings Alliances and Risk Transfers in Intermodal Transportation Literature Review on Intermodal Freight Transportation The Importance of Strategic Alliances in Intermodal Transport U.S. Ports and the Funding of Intermodal Facilities: An Overview of Key Issues Database References • Transportation Research Record(TRR)/ Journal of the Transportation Research Board (TRB) • ProQuest • ScienceDirect • National Technical Reports Library • IEEE Xplore • National Technical Information Service (NTIS)/Aerospace & High Technology Database

Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
Written and oral communications, aviation applications of subject matter, and computer skills are emphasized in each course offered throughout the Worldwide Campus.
Suggested Topics: It is highly suggested to use the Case Analysis process as outlined in the Online version of this course. Contact the course monitor for access to the Case analysis information. Case Analysis Assignment Information Instructors may choose to apply nine case analysis activities in this course, one due each week, followed by two interrelated assignments (Peer Review and Response/Defense). The case analysis approach is intended to actively apply course content with current, real-time occurrences, and issues within the transportation industry. The case analysis process is an invaluable decision making tool based upon a thorough evaluation of a problem or an issue. Each case analysis’ should meet the established criteria in both the assignment instructions and evaluation rubric and ideally be a maximum of two pages, plus a reference page. Each student is responsible for conducting the research required to complete each case analysis assignment. Subject matter or topic details for each analysis will be selected by the student using the learning outcomes and associated textbook chapters. Students will find current sources relevant to the industry and conduct their analysis. Each case analysis assignment is an exercise in writing, critical thinking, research, and response/defense. It is essential that each assignment conform to the current Publication Manual of the American Psychological Association, (APA) style guidelines for in-text citations and references for all sources used. Case analysis guidelines, instructions, grading rubrics, and other related materials are available in the course. Students have a limited timeframe to complete each analysis. The first case analysis should be a practice and will familiarize students with the case analysis process and should not be calculated in the total grade. The intent, in the first cycle, is for students to become familiar with the timeline and standards for completion. The grading will be strict and give you the requisite perspective that will, in turn, proffer success. Due to the interdependent nature of assignments in this course, timely submissions are critical to you and your classmate’s success. Sixty percent of the course grade will come from the remaining eight analyses. Late submissions are subject to a penalty at the discretion of the instructor. Encourage strongly that students read all of the materials and view the Case Analysis presentation before beginning their work. Discussion Board Participation (Peer Review [PR] and Response/Defense [RD]) Each student is required to participate in PR and RD Discussion Board forums. If Week 2 is their first record CA, then Week 3 would be the first PR (instructors assign using a matrix available from the Course Monitor). Week 4 would be the RD for the previous weeks PR. This rotation should happen at least three times depending on where you start. Superior participation grades should be given to active students who exchange ideas in a thoughtful and courteous manner. All Discussion Board activities must be completed on time, unless prior arrangements have been made with the instructor. Discussion Board activities consist of ‘Peer Reviews’, worth 30% of the total course grade and ‘Response/Defenses’ which count as 10% of the total course grade. Rubrics are provided as a basis for evaluation. Since timely participation is crucial, late postings are subject to a penalty at the discretion of the instructor. Topic 1 – Intermodal Freight Transport 2.0 Hours Topic 2 – UK and EU Policies for Intermodal Transport 2.5 Hours Topic 3 – Intermodal Developments in the UK 2.0 Hours Topic 4 – Intermodal Transport in Europe 2.5 Hours Topic 5 – Intermodalism in North America and World Markets 2.5 Hours Topic 6 – The Road Haulage Role in Intermodalism 2.0 Hours Topic 7 – Rail Freight Operations 2.5 Hours Topic 8 - In-land Waterway, Short Sea, and Coastal Shipping 2.0 Hours Topic 9 – Environmental and Economic Issues 2.5 Hours Topic 10 – Grant Aid and Government Support 2.0 Hours Topic 11 – Intermodal Networks and Freight Interchanges 2.5 Hours Topic 12 – Intermodal Road and Rail Vehicles and Maritime Vessels 2.0 Hours Topic 13 – Intermodal Loading Units, Transfer Equipment and Satellite Communications 2.0 Hours Topic 14 – Carrier Liability in Intermodal Transport 2.5 Hours Topic 15 – Intermodal Documentation and Authorizations 2.0 Hours Topic 16 – Customs Procedures 2.0 Hours Topic 17 – International Carriage of Dangerous Goods 2.0 Hours Topic 18 – Safety in Transport 2.5 Hours Total: 40 Hours
Scott Burgess - 3/1/2015
Dr. Larry Jenkins - 3/1/2015
Dr. Dennis Vincenzi - 3/1/2015
Dr. Kenneth Witcher - 3/1/2015
1-17 Bachelor of Science in Transportation PO #1 - Critical Thinking: The student will show through a variety of mediums (for examples, examinations, term-papers, presentations and assignments) knowledge at a synthesis level to define and solve problems within professional and personal environments.

PO #2 - Quantitative Reasoning: The student will demonstrate the use of digitally-enabled technology and analysis techniques to interpret data for the purpose of drawing valid conclusions and solving associated problems. This may be in the form on direct assignments with software programs, systems and experimentation.

PO #3 - Information Literacy: The student will gather information from primary and secondary sources and incorporating and documenting source material in their writing, for example by referencing – but not limited and also using to justify and explain methodologies and critiquing work and findings. This scope will not be limited to libraries, but digital searching and use of learning resource centers within ERAU and industrial based centers

PO #4 - Communication: The student will communicate concepts in written, digital and oral forms to present technical and non-technical information for the purpose of assessment, information sharing and presentation to their peers.

PO #5 - Scientific Literacy: The student will include in all appropriate applications the process analyzing scientific evidence as it relates to the physical world and its interrelationship with human values and interests.

PO#6 – Cultural Literacy: The student will be able to analyze historical events, cultural artifacts, and philosophical concepts

PO#7 - Life Long Personal Growth: The student will be supported by the role of ERAU of the skills needed to enrich the quality of life through activities that enhance and promote lifelong learning, for example, the opportunity to attend seminars, conferences and partake in the lectures from visiting Professors. Likewise, the role of the Alumni in sharing and developing experiences.

PO#8 - Air Transport System outcome: The student will identify and apply the fundamentals of air transportation as part of a global transportation system, including the technological, social, economical, and political aspects of the system as they applies to passenger and cargo operations and management.

PO #9 - Highway Systems outcome: The student will demonstrate and discuss the characteristics of commercial, public, and private vehicles, as well as road and highway infrastructure, and the factors that lead to differences in the economics, pricing, and operations of the various forms of highway transportation and evaluate each method where used.

PO #10 - Rail Systems outcome: The student will apply the operational, economic, and regulatory characteristics of rail vehicles and rail right-of-ways for the movement of people and freight, to identify the advantages and potential of rail to the transportation system as a whole.

PO #11 - Marine Systems outcome: The student will apply their knowledge of the characteristics of marine vessels and the waterways on which they operate, as well as the economics, regulatory considerations, maritime and international laws, to evaluate the role of marine transport systems in the efficient transport of passengers and cargo.

PO #12 - Pipeline Systems outcome: The student will demonstrate and justify the economics and regulatory aspects of pipelines, to include the movement of liquids, gases, slurries, and other bulk materials, as well as the various environmental and land use issues related to the construction and operation of pipelines.

PO #13 - Strategic Intermodal Alliance outcome: The student will demonstrate, through comparisons and analysis, an evaluation of the physical, economic, and regulatory aspects of intermodal transportation alliances at a local, national and international level.

PO #14 - Transportation Legislation outcome: The student will discuss and recall the evolution and development of federal transportation legislation including highway, air, railroad, maritime, transit, and pipeline, including funding mechanisms and past and present underlying problems. A critical review of applicable international treaties and conventions is included.

PO #15 - Transportation and the Environment outcome: The student will identify and describe the challenges of developing and maintaining an effective and efficient transportation system while mitigating the negative environmental impacts, to include economic, regulatory, legal, political, and energy consumption considerations.

PO #16 - Transportation Safety and Security outcome: The student will relate and recommend improvements for safety and security issues pertaining to transportation networks, vehicles, people, and facilities, as well as the construction and design of operational and managerial criteria for the defense of people and property.

PO #17 - Urban Transportation and City Planning outcome: The student will analyze city planning as it relates to meeting the needs of transporting people, goods and cargo. Evaluation will include examples of best and worst city practices and historical, technological and environmental influences. Students will assess city development, urban transportation public and private, motorized and non-motorized, as well as identifying the complex relationships between transportation and land use within the urban environment to evaluate existing and proposed designs.
Key: 18