Course Outline

BSAB 415 : Airline Management

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Last approved: Wed, 20 Jan 2016 14:17:06 GMT

Last edit: Wed, 20 Jan 2016 14:17:05 GMT

College of Business (WBUAD)
Airline Management
An introduction to the administrative aspects of airline operation and management is provided in this course. Topics include the annual profit plan, uniform system of accounts and reports, demand analysis, scheduling, the theory of pricing, fleet planning, facilities planning, and airline financing.

At the completion of this course, a student should have a broad understanding of the air transportation industry and its importance in the twenty-first century; understand how management principles and techniques are applied in today's competitive airline industry; and further, how a deregulated environment has changed the administrative and operational implementation of marketing, planning, pricing, and decision-making; how the diverse elements of fiscal, human, and aircraft resources are allocated for maximum effectiveness in benefiting the customer, the airline, and airline shareholders.

Upon course completion, students will be able to:

1. Recognize the characteristics, scope, and economic significance of the Aerospace/Air Transportation industries and their major business segments - the government market and the commercial market for air transport and general aviation aircraft.

2. Describe the historical development of US airlines including the federal legislation affecting the industry's growth and development and identify and discuss the roles of the Department of Transportation (DOT), Federal Aviation Administration (FAA), the Transportation Security Administration (TSA), the National Transportation Safety Board (NTSB), and other prominent aviation trade associations.

3. Discuss the development of the U.S. airline industry in the era of economic regulation, the factors leading to deregulation; describe the post-deregulation expansion, consolidation, and concentration of the industry, as well as the current trend of intra-industry agreements.

4. Recognize the principles and practices of managerial planning, organizing, staffing, directing, and controlling; describe the organizational structure of a typical major air carrier, to include the purposes and function of various administrations and departments.

5. Discuss the importance of forecasting in relation to analysis, planning, and control; describe the primary airline forecasting methods.

6. Explain the activities involved in marketing air transportation, and examine strategies designed to gain market share, increase product development, and penetrate new markets.

7. Examine the determinants of airline passenger demand and the elasticity of demand, pricing strategies, inventory/yield management, operating costs, profit maximization, and output determination in the short run.

8. Identify the three types of air cargo operations. Distinguish between air-express, air freight, air mail services. Describe the factors affecting airline scheduling, and discuss the problems of traffic flow, schedule sensitivity, and financial leverage of load factors. Discuss the aircraft/fleet planning process from the standpoint of the manufacturer and the individual carrier.

9. Explain labor - management relations in the airlines industry and its regulation under the Railway Labor Act and examine the major sources of funding, cash management, and financial planning for the airlines.

10. Describe the principles of international airline operations, globalization, the role of international conferences and conventions, and discuss the passage of the International Air Transportation Competition Act of 1979.

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

Web & Chat:
Text: (386) 968-8843
Library Phone:  (386) 226-7656 or (800) 678-9428

Industry Periodicals: Airline Business, Air Transport World and Air Cargo World. Note that these publications are available to students in the Hunt Library ProQuest database which is accessed directly through ERNIE. Online Resources: Regulatory: Federal Aviation Administration: Department of Transportation: Bureau of Transportation Statistics: Miscellaneous: International Civil Aviation Organization: International Air Transport Association: Air Transport Association: U.S. Air Carriers: American Airlines: Delta Air Lines: JetBlue Airways: Southwest Airlines United Airlines: US Airways: Integrated / All Cargo Carriers: Federal Express: United Parcel Service: DHL Express:

Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
With the exception of ERAU Worldwide online sections, instructors must use the syllabus template specified by the respective College where the course is offered. In addition to this template, instructors may also use the syllabus provided in the course Blackboard shell as a guide. Instructors teaching online sections must use the syllabus found with the online course shell in Blackboard.
Erick J. Aguilar, D.M. - 2/17/2015
Jennifer O’Bryon - 2/17/2015
Ronald R. Mau, Ph.D. - 2/17/2015
Dr. Bobby McMasters - 2/17/2015
1-6 A graduate of this major should be able to:
1. Management and Leadership skills - Know key principles of business and management disciplines and their business applications, employ skills needed to effectively lead and support teams across business functions.
2. Ethics - Apply ethical and responsible recommendations and solutions to contemporary aviation management and regulatory issues.
3. Research and Analytics - Apply research to solve business problems and communicate the results effectively.
4. Critical thinking - Apply critical thinking skills in problem-solving that demonstrates clear reasoning, formation of defendable positions and the fostering of life-long learning.
5. Specialty knowledge - Demonstrate a proficiency in identifying and solving contemporary national and international aviation problems related to the specialty areas of aviation business administration.
6. Communication and presentation skills - Professionally communicate and present (orally and written) assigned work that effectively engages audiences/readers of diverse backgrounds.
Key: 241