Course Outline

MGMT 311 : Marketing

Preview Workflow

Viewing: MGMT 311-WW : Marketing

Last approved: Wed, 20 Jan 2016 13:26:03 GMT

Last edit: Wed, 20 Jan 2016 13:26:02 GMT

College of Business (WBUAD)
This course centers on marketing theory, marketing management, sales management, and market research. In addition, public and customer relations, advertising, and distribution will be explored.

This course is designed to provide the student with an overview of the entire marketing process and the contributions marketing management makes to the firm.

Upon course completion, students will be able to:

1. Understand the importance of marketing and how it affects the global economy.

2. Describe the relationship between a firm's mission, objectives, and tactics, and the marketing manager's role in these planning areas.

3. Explain these marketing concepts: Product life cycle; marketing research process; consumer behavior model; segmentation process; vertical marketing systems; and strategies for global marketing.

4. Identify and explain the four components of the marketing mix for both the consumer market and the industrial market.

5. Discriminate the relationship between, sales, profit, price and inventory of a global organization.

6. Apply knowledge of basic marketing principles to successfully complete a real world simulation.

7. Understand, discuss, and apply the concept of SWOT analysis in the aviation/aerospace industry and marketing careers.

8. Understand customer relationship management, and identify strategies for creating value for customers and capturing value from customers in return.

9. Apply marketing analytical techniques (functionalism, consumer behavior, competition among sellers, etc.) to particular problems of marketing management.

10. Apply analytical reasoning for designated marketing math problems.

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

Web & Chat:
Text: (386) 968-8843
Library Phone:  (386) 226-7656 or (800) 678-9428

Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
Dixie K. Button - 6/22/2015
Peter E. O’Reilly - 6/22/2015
Aaron Glassman - 6/22/2015
Bobby McMasters
Key: 255