Course Outline

MBAA 522 : Business Research Methods

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Last approved: Wed, 20 Jan 2016 13:54:24 GMT

Last edit: Wed, 20 Jan 2016 13:54:23 GMT

College of Business (WBUAD)
Business Research Methods
Students are introduced to the art and science of solving business research problems and becoming better users of research. Topics include research design, the scientific method and other research methodologies, problem formulation, operational definition, measurement and its impact on error and design, classification and modeling. An introduction of a style manual for the preparation of a research proposal is covered. Students will analyze data and interpret results using a variety of statistical tools.

Although research methods are generally the same between academic disciplines, specific concentration in this course is on application of current business aviation research methods. The Course focuses on student synthesis of the qualitative, quantitative and mixed methods research methodologies, identification of appropriate sources of information, and the use of valid steps in collecting and analyzing data. Students will be able to evaluate sample data using the correct statistical tests and management science techniques and will assemble correct solutions. Students will acquire sufficient research skills and knowledge to appropriately identify and solve problems, draw conclusions, make supportable inferences, and create recommendations.

Upon course completion, the student will be able to:

1. Understand and apply the nature and process of scientific inquiry within business research including literature review, methods, data collection, analysis and conclusions/findings.

2. Evaluate the various ethical issues involved in research.

3. Compare and contrast qualitative and quantitative research and be familiar with the use of both types of research.

4. Apply basic descriptive and inferential statistics and analytical techniques.

5. Demonstrate familiarity with the research resources or ERAU web based materials, electronic databases, and video and audio collections references through electronic or catalogue search and retrieval.

6. Evaluate and describe the various steps of the data collection process.

7. Analyze statistical results and create conclusions based on those results.

8. Understand the issues involved with theory construction, hypothesis development and hypothesis testing.

9. Apply principles learned in the course to reading and interpreting scholarly, empirical literature.

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

Web & Chat:
Text: (386) 968-8843
Library Phone:  (386) 226-7656 or (800) 678-9428


Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
Doreen McGunagle - 2/26/2015
Dixie Button - 2/26/2015
Ronald R. Mau, Ph.D. - 2/26/2015
Dr. Bobby McMasters - 2/26/2015
Key: 296