Course Outline

MBAA 633 : Technology Marketing

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Last approved: Wed, 20 Jan 2016 13:55:24 GMT

Last edit: Wed, 20 Jan 2016 13:55:23 GMT

College of Business (WBUAD)
Technology Marketing
This course explores the digital marketing technology that has changed the way customers, retailers, manufacturers, and marketers utilize information in the marketing domain. Topics discussed are the use of technology that influences the way customers shop, how products and services are marketed, and how customer information can improve the marketing mix. Students will learn the various aspects of technology marketing with an emphasis on analytical data collection with social media, impact with mobility devices, beacon technology used for mapping store layout or used for security, and other adoption of new technology that impact business.

This is a specialization course for the Masters of Business Administration in Aviation (MBAA) degree program. The course is designed to provide the student with an insightful view of technology and the influencing factors in the digital marketing domain.

Upon course completion, the student will be able to:

1. Identify various marketing communication tools and how they have impacted customers, products, and services.

2. Introduce technology terms and concepts relevant to the use of information and technology applications available to marketers.

3. Apply some of the analytical tools required for managing marketing programs for products and services.

4. Demonstrate skill in designing and implementing product and service marketing strategies.

5. Develop a Technology Marketing plan that will utilize existing analytical tools or develop a conceptual framework to integrate into the marketing mix.

6. Enhance the technology marketing abilities in order to recognize and evaluate Internet marketing applications and formulate Internet marketing strategies that utilize technology.

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

Web & Chat:
Text: (386) 968-8843
Library Phone:  (386) 226-7656 or (800) 678-9428

American Psychological Association. (2012). APA style guide to electronic references. (6th ed.). Washington, D.C.: American Psychological Association. ISBN: 978-1-4338-0704-6. Retrieved from http: Shaw, Stephen (2011). Airline marketing and management. (7th ed.). Burlington, VT: Ashgate. ISBN:978-1-4094-0149-0 Retrieved from Although not required, the following is a recommended reading supplement from the eBook, Airline Marketing and Management (Hunt Library collection):

Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
Michael D. Santonino III, D.B.A. - 2/18/2015
Dixie Button - 2/18/2015
Ronald R. Mau, Ph.D., P.E. - 2/18/2015
Dr. Bobby McMasters - 2/18/2015
1-4 Master of Business Administration/Aviation 1. Understand and apply sound and appropriate business practices, policy, procedures, regulations, ethics, concepts and skills.
2. Apply effective research skills and techniques such as, problem identification, defining the research question(s), and determining methodology, to business projects.
3. Apply appropriate quantitative, economic, marketing, planning, accounting, and financial analysis to business problem solving and decision making.
4. Apply sound and appropriate communication skills and techniques in the presentation of business problems and projects.
Key: 302