Course Outline

MBAA 635 : Business Capstone Course

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Last approved: Wed, 20 Jan 2016 13:55:33 GMT

Last edit: Wed, 20 Jan 2016 13:55:32 GMT

College of Business (WBUAD)
Business Capstone Course
This is a capstone course in the MBAA program that expands on the skills, knowledge, and abilities the students have achieved in their core courses. Students examine applications of long-term planning and management tools in aviation related industries, and formulate the strategic vision and policies to achieve such a perspective. Emphasis is on research and analysis in the field of Strategic Management. Applications of the concepts are applied to the domestic and international activities of airlines, airports, manufacturing, service, merchandising and government organizations to sustain a competitive advantage.

This course is taught from the viewpoint of the Chief Executive Officer and other strategic managers, and brings together material and viewpoints from other business disciplines such as Marketing, Finance, International Business, Economics, Operations Research, and Accounting. Perspective is maintained on the integration of issues that relate the internal to the external business environments. Key stakeholders of this view include owners of the firm, employees, creditors, suppliers, customers and consumers of goods and services, other industry firms, and the global community at large.

Upon course completion, students will be able to:

1. Analyze the concepts of corporate strategy, business strategy, functional strategy, and operational strategy in an overall model of strategy formulation and implementation.

2. Apply the leadership and ethical roles of strategic managers and their responsibilities to internal and external organizational stakeholders in making business and policy decisions.

3. Analyze the macro-environment for the key forces that are driving a sustainable competitive position and will continue to shape the firm’s future.

4. Analyze the aviation industry environment to deduce the locus of sustainable competitive position for an aviation business.

5. Analyze an organization’s internal environment to deduce the locus of sustainable competitive advantage.

6. Synthesize external and internal analyses to develop a generic strategy and subordinate sub-strategies appropriate to achieving a sustainable competitive advantage in an organization.

7. Generate global, multinational, and transnational strategies and sub-strategies for enabling a business to gain or maintain a competitive advantage.

8. Synthesize current business analyses in order to develop a long-term strategy that takes into account the evolutionary dynamics for business success.

9. Apply the concept of maximization of shareholder wealth in the development of corporate strategy and diversified portfolio.

10. Research and prepare a written business strategic plan or business plan. This plan must integrate and synthesize the concepts of the core MBAA and provide a viable plan of success for a firm.

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

Web & Chat:
Text: (386) 968-8843
Library Phone:  (386) 226-7656 or (800) 678-9428


Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
Doreen McGunagle - 2/26/2015
Dixie Button - 2/26/2015
Ronald R. Mau, Ph.D. - 2/26/2015
Dr. Bobby McMasters - 2/26/2015
Key: 303