Upon the successful completion of this course, students should be able to:
1. Demonstrate understanding of key communication theories and their application to managerial effectiveness.
2. Define the communication process and its application to managerial effectiveness.
3. Identify various ethical strategies for use in solving managerial communication problems.
4. Evaluate case studies to identify sound ethical procedures and decisions when managing communication problems and opportunities.
5. Determine particular communication strategies and tactics to obtain measurable organizational objectives.
6. Analyze data for application in developing quantifiable informational, behavioral, and attitudinal messages, strategies, and organizational outcomes.
7. Synthesize various strategies and tactics for communicating organizational change and cultivating innovation.
8. Demonstrate how to effectively manage communications through application of the D-I-K-A Model (data, information, knowledge, action).
9. Evaluate communication research methods to determine "best practices" for solving communication problems and enhancing communication opportunities.
10. Investigate communication problems by means of primary research methods to define and develop strategic messages.