Course Outline

MGMT 535 : Theory and Application of Managerial Communications

Preview Workflow

Viewing: MGMT 535-WW : Theory and Application of Managerial Communications

Last approved: Wed, 20 Jan 2016 13:44:15 GMT

Last edit: Wed, 20 Jan 2016 13:44:14 GMT

College of Business (WBUAD)
Theory and Application of Managerial Communications
This course explores the impact of communication in managing contemporary technical organizations and provides a broad survey of the technical aspects of communications. Emphasis is placed on the application of theory to practice to develop students managerial and strategic communication skills so that they may grasp not only how, but also what, why, when, and by what means managers effectively communicate. Students will have the opportunity to gain an understanding of why good communication skills are important in business, how communication today is affected by technology, why effective communication can be difficult, how communication is used in teams, and what issues exist in overcoming intercultural communication barriers. Students will practice communicating conclusions to problems in concise and persuasive writing and speaking. Written assignments involve preparing technical reports and use of APA Style manual.

The purpose of this course is to provide students with a theory and applications approach to communication that will focus on the development of effective managerial communications skills. The content of the course will center on the nature of communication and methods of effectively communicating; the use of effective communication to gain a competitive advantage through technology, teamwork, global relations, persuasion, and negotiation; and the incorporation of managerial communications into business strategies. An emphasis will be placed on analyzing real-world case studies and improving writing and critical thinking skills.

Upon the successful completion of this course, students should be able to:

1. Demonstrate understanding of key communication theories and their application to managerial effectiveness.

2. Define the communication process and its application to managerial effectiveness.

3. Identify various ethical strategies for use in solving managerial communication problems.

4. Evaluate case studies to identify sound ethical procedures and decisions when managing communication problems and opportunities.

5. Determine particular communication strategies and tactics to obtain measurable organizational objectives.

6. Analyze data for application in developing quantifiable informational, behavioral, and attitudinal messages, strategies, and organizational outcomes.

7. Synthesize various strategies and tactics for communicating organizational change and cultivating innovation.

8. Demonstrate how to effectively manage communications through application of the D-I-K-A Model (data, information, knowledge, action).

9. Evaluate communication research methods to determine "best practices" for solving communication problems and enhancing communication opportunities.

10. Investigate communication problems by means of primary research methods to define and develop strategic messages.

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

Web & Chat:
Text: (386) 968-8843
Library Phone:  (386) 226-7656 or (800) 678-9428


Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
Dr. Erick Aguilar - 4/23/2015
Timothy Holt - 4/23/2015
Dr. Aaron M. Glassman - 4/23/2015
Dr. Bobby McMasters - 4/23/2015
Key: 312