Upon successful course completion, students will be able to:
1. Analyze the history of the US airline industry and describe its regulatory, economic, structural, and competitive characteristics pre and post-deregulation.
2. Assess and provide examples of technological evolution and its effects on airline cost, distribution, and pricing.
3. Explain and appraise the importance of air transportation in global economic development and growth.
4. Describe and assess the characteristics of air travel demand and factors that drive world-wide air transportation growth.
5. Identify and give examples of the various route structure and product alternatives, the costs and benefits of each, and means for achieving product differentiation. Describe and give examples of various passenger and cargo business models.
6. Discuss the range of airline product offerings and identify the targeted passenger segments; analyze the potential of various product offerings to create sustainable competitive advantage.
7. Construct a simple airline flight schedule; discuss the management and control of irregular flight operations control and how data collection and analysis used to maintain schedule reliability and meet customers’ expectation for service.
8. Describe and evaluate airline cost structure, the nature of fixed, variable, and controllable costs, and methods employed by low-cost carriers to obtain sustainable competitive cost advantages over traditional carriers.
9. Explain the conceptual foundations of revenue management and its application in airline and other industries and investigate the effect of revenue management on pricing in specific airline markets.10. Trace and interpret the evolution of traditional airline distribution channels and global distribution systems through Internet distribution and ticketing.
11. Outline the history of world economic air transport regulation, current status, and evolutionary trends; explain and give examples of the global alliances and their importance in air transportation.