Course Outline

MISA 543 : Assured Strategic Messaging: Keeping the Message Intact and Effective

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Last approved: Wed, 20 Jan 2016 14:11:55 GMT

Last edit: Wed, 20 Jan 2016 14:11:54 GMT

College of Business (WBUAD)
Assured Strategic Messaging: Keeping the Message Intact and Effective
This course studies the role and impact of communication in achieving organizational goals through effective messaging. The communication strategy will focus on proven, effective strategies for understanding stakeholder information needs and translating them into clear and differentiated messaging. Specific attention will be placed on the following topics: identifying key internal and external audiences, developing communication goals and objectives, devising appropriate messaging, and creating a plan to reach designated stakeholders that uses the most efficient communication strategies and tactics. In addition, the course will explore industry trends, including the technological convergence of communication modes (voice, video and data), enterprise wide connectivity, distributed network environments, and the Internet. Prerequisites: MISA 501 and MISA 502, or approval of the Program Chair

This course will help students develop effective corporate communication strategies resulting in assured messaging to both internal and external stakeholders. Students will also explore how to integrate a security awareness program with strategic messaging activities.

Learning OutcomesUpon course completion, the student will be able to: Understand the increasing importance of effective organizational communication and emerging role of technology to support information transfer among stakeholders. Identify stakeholder interests and influence on messaging and information assurance. Explore the role of communication and messaging in such areas as corporate identity, image, and reputation; corporate advertising; media relations; investor relations; government affairs; employee communication; and crisis management. Integrate security awareness and strategic messaging activities and processes. Understand the ethical implications of management decisions regarding communications with various stakeholders. Utilize communication tools and techniques to develop effective information plans within the organization resulting in effective messaging to all stakeholders.

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

Web & Chat:
Text: (386) 968-8843
Library Phone:  (386) 226-7656 or (800) 678-9428


Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
Rachel M. Vigness - 2/25/2015
Wendi Kappers - 2/25/2015
Aaron Glassman - 2/25/2015
Dr. Bobby McMasters - 2/25/2015
1-5 Master of Science in Information Security and Assurance Understand the interdisciplinary aspects (technical, business, management, and policy) of information assurance and information systems and organizational security.
2. Assess and manage the identification of and response to the changing nature of the information risks and information security challenges that increasingly complex, distributed organizations face.
3. Establish governance policies and management mechanisms necessary to develop, acquire, and operate sustainable, cost-effective secure information infrastructures.
4. Integrate various ethical, legal, technological and professional perspectives, both local and global, along with data protection and information assurance perspectives, throughout the various MIS decision making and managerial and leadership processes.
5. Manage and direct the development and operational use of information security and assurance procedures, policies and technologies throughout the organization.
Key: 342