Course Outline

MMIS 522 : Business Analytics, Social Network and Web Analytics

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Last approved: Wed, 20 Jan 2016 14:10:31 GMT

Last edit: Wed, 20 Jan 2016 14:10:31 GMT

College of Business (WBUAD)
Business Analytics, Social Network and Web Analytics
Analytics is the application of techniques to identify important observations and patterns in data. Analytical techniques can be used to overcome the practical challenges presented by data, such as the challenges presented by data volume, variety, velocity, and other properties. This includes application of techniques of data reduction, filtering and analysis in order to identify, measure and assess key business indicators. This course focuses on the business rationale for and application of analytics including exploration of how decision-making processes can and should be driven by the results of well-crafted analytics processes. In particular, the course focuses on both the need for organizations to more fully understand, appreciate and exploit so-called "soft" or "unstructured" data -- the things human beings say to each other, in uncontrolled and unformatted ways, on various social media. Search histories and other "temporary" data, not normally revealed by traditional search engines, will also be examined. Prerequisites: MMIS 501, MMIS 502, or approval of the Program Chair

This course provides students with techniques to evaluate and analyze organizational data resources to solve business problems. By applying analytical methods in a business context, that includes organizational, cultural, and competitive business concepts, students will thoughtfully apply statistical analysis to drive management decision making.

Understand how to determine organizational data analysis requirements and assess organizational analytical capabilities. Develop staff and skills requirements to create an enterprise analytics capability. Understand the technical foundations required to support analytics programs. Explain techniques of statistical analysis that support informed management decision making. Understand data and information requirements of analytics programs.

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

Web & Chat:
Text: (386) 968-8843
Library Phone:  (386) 226-7656 or (800) 678-9428


Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
Lela Halawi - 2/23/2015
Aaron Glassman - 2/23/2015
Bobby McMasters
1-5 Master of Science in Management Information Systems 1. Understand the role of information and knowledge in organizations, and how to apply information management and knowledge management principles and techniques to support the accomplishment of organizational goals and objectives.
2. Use the principles of quality management to implement continuous business process improvements that achieve information systems’ reliability and robustness in sustainable ways.
3. Understand and apply systems engineering principles to the requirements analysis, design, development, implementation and operational support of organizational information and knowledge management systems.
4. Integrate various ethical, legal, technological and professional perspectives, both local and global, throughout the various MIS decision making and managerial and leadership. Processes.
5. Lead and manage the various aspects of information and knowledge management, stewardship and governance within a variety of organizational and mission contexts.

Key: 353