Course Outline

MMIS 524 : Applied Knowledge Management and Business Intelligence

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Last approved: Wed, 20 Jan 2016 14:10:58 GMT

Last edit: Wed, 20 Jan 2016 14:10:57 GMT

College of Business (WBUAD)
Applied Knowledge Management and Business Intelligence
Business intelligence (or BI) is both a process and a product. The product is the timely, precise, high-value and actionable business insights that management needs to make decisions. The process is the gathering, collating, analyzing, and assessing of many different kinds of information that lead to those insights. Business intelligence processes and products can have a profound impact on corporate strategy, performance and competitiveness; and much like intelligence processes and products in the military and national security arenas, BI can have positive or negative impacts upon the organization depending upon how it is done and how it is used (or misused). In that regard, BI is shown to be a focused application of the principles of knowledge management. This course presents students with both the theoretical concepts and practical applications of BI, and examines some aspects of BI successes and failures. Prerequisites: MMIS 501 and MMIS 502, or approval of the Program Chair

From a business standpoint, businesses will constantly examine ways to leverage information for competitive advantage. Businesses are acknowledging that information and knowledge ­ and the capability to act on them ­ are their greatest valuable resources. Some individuals may assert that what we are referring to knowledge management, and they may be correct. There is a significant overlap between the BI and knowledge management. The goal of this course is to show how the different concepts and technologies of BI can and should be applied to help any organization – whether a for-profit business, a nonprofit or a government organization – generate and sustain its competitive. Special attention would be given to existing real-world applications that make use of BI.

Upon successful completion of this course, the student will be able to: Explain what business intelligence is, and is not, and the context in which BI functions and processes are carried out. Explain the relationships between business intelligence, knowledge management and competitive advantage. Explain how business intelligence is more than just analytics and "big data." Demonstrate how business intelligence tools assist decision makers. Explain data warehousing and data mining, in the context of business intelligence processes and products. Compare and contrast the wide range of applications of data mining, text mining and web analytics. Assess the critical success factors of BI implementation, and common problems or pitfalls that may lead business intelligence efforts to fail.

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

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Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
Lela Halawi - 2/23/2015
Lela Halawi - 2/23/2015
Aaron Glassman - 2/23/2015
Bobby McMasters
1-5 Master of Science in Management Information Systems 1. Understand the role of information and knowledge in organizations, and how to apply information management and knowledge management principles and techniques to support the accomplishment of organizational goals and objectives.
2. Use the principles of quality management to implement continuous business process improvements that achieve information systems’ reliability and robustness in sustainable ways.
3. Understand and apply systems engineering principles to the requirements analysis, design, development, implementation and operational support of organizational information and knowledge management systems.
4. Integrate various ethical, legal, technological and professional perspectives, both local and global, throughout the various MIS decision making and managerial and leadership processes.
5. Lead and manage the various aspects of information and knowledge management, stewardship and governance within a variety of organizational and mission contexts
Key: 355