Course Outline

MMIS 563 : Strategic Communications Management

Preview Workflow

Viewing: MMIS 563-WW : Strategic Communications Management

Last approved: Wed, 20 Jan 2016 14:13:23 GMT

Last edit: Wed, 20 Jan 2016 14:13:22 GMT

College of Business (WBUAD)
Strategic Communications Management
Becoming a strategic communicator is more important with recent business trends including globalization, competitive business environments, working in teams, flatter organizational structures and greater dependency on communication to get things done. Using strategic and tactical communication skills as a leader and manager has become more important because it is through the process of influencing others that many of these tasks are accomplished successfully. This course provides all the communication topics that are relevant and critical for successful business, management and corporate communications, written, oral presentation, interpersonal and small group communication as well as planning and implementing communication plans for internal and external organizational audiences. Prerequisites: MMIS 501 and MMIS 502, or approval of the Program Chair

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

Web & Chat:
Text: (386) 968-8843
Library Phone:  (386) 226-7656 or (800) 678-9428


Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
Rachel M. Vigness - 2/24/2015
Lela Halawi - 2/24/2015
Aaron Glassman - 2/24/2015
Bobby McMasters
1-5 Master of Science in Management Information Systems 1. Understand the role of information and knowledge in organizations, and how to apply information management and knowledge management principles and techniques to support the accomplishment of organizational goals and objectives.
2. Use the principles of quality management to implement continuous business process improvements that achieve information systems’ reliability and robustness in sustainable ways.
3. Understand and apply systems engineering principles to the requirements analysis, design, development, implementation and operational support of organizational information and knowledge management systems.
4. Integrate various ethical, legal, technological and professional perspectives, both local and global, throughout the various MIS decision making and managerial and leadership processes.
5. Lead and manage the various aspects of information and knowledge management, stewardship and governance within a variety of organizational and mission contexts.
Key: 367