Course Outline

MGMT 421 : Small Business Management

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Last approved: Wed, 20 Jan 2016 13:34:30 GMT

Last edit: Wed, 20 Jan 2016 13:34:29 GMT

College of Business (WBUAD)
Small Business Management
The student will undertake an analysis of the theoretical and practical knowledge necessary to be successful in conceiving, initiating, organizing, and operating a small business. Special focus will be placed on small businesses in the aviation field.

This course is designed to assist the student in gaining a knowledge base for understanding the skills and techniques of successful independent entrepreneurship.

Upon course completion, students will be able to:

1. Recognize the role and scope of small businesses in the United States, identify the personal characteristics of successful entrepreneurs, and the social responsibility of small business.

2. Analyze the factors favoring success and failure of small businesses, and discuss the steps in developing a business plan.

3. Compare the advantages and disadvantages of franchising, buying an existing business, or starting a new business from scratch.

4. Differentiate between the legal forms of business ownership, and identify the major laws affecting small business.

5. Discuss the importance of a marketing plan to a small business, how to choose a location, and how to price products or services.

6. Evaluate the financial status of a small business, identify sources of funds, contrast debt and equity financing, and discuss the purpose and use of accounting information.

7. Identify human resource planning: the human resource management activities, and the key factors for controlling operations.

8. Discuss the ways a small business can operate internationally, and the factors to consider when exporting or importing.

9. Analyze the issues of growth and exit strategies, and the role of leadership and management skills.

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

Web & Chat:
Text: (386) 968-8843
Library Phone:  (386) 226-7656 or (800) 678-9428

Reference publications/supplemental reading: Business periodicals on each subject no earlier than 1984 & Small Business Administration materials. United States Small Business Administration - Guide to starting a business and writing a business plan and

Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
Peter O’Reilly - 2/3/2015
Peter O’Reilly - 2/3/2015
Aaron Glassman - 2/3/2015
Bobby McMasters
1-5 Bachelor of Science in Technical Management 1. Employ supervisory and management skills needed to effectively lead and support
others within a team environment across business functions. (BSTM PO-1)

2. Apply research to solve business problems and communicate the results
effectively. (BSTM PO2)

3. Analyze and evaluate business functions and processes, identify needs, and
structure business approaches using problem-solving, critical thinking, and
established methodologies and standards. (BSTM PO-3)

4. Know key principles of business and management disciplines and their business
applications; and the possible interrelationships to technical management
practices especially in the field of aviation and aerospace. (BSTM PO-4)

5. Demonstrate a proficiency in identifying and solving problems related to the
specialty areas of Information Systems, Information Security, Project
Management, Logistics and Supply Chain Management, Engineering Science, or
Occupational Safety and Health knowledge and the interrelationships to business
and technical management practices. (BSTM PO-5)
Key: 403