Course Outline

MGMT 436 : Strategic Management

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Last approved: Wed, 20 Jan 2016 13:35:51 GMT

Last edit: Wed, 20 Jan 2016 13:35:50 GMT

College of Business (WBUAD)
Strategic Management
Strategic management principles involving strategy, formulation, implementation, evaluation, and organization analysis are studied in this management capstone course. Case analysis and the use of strategic management principles are used to examine and solve organizational problems.

This course establishes an integrated concept of management by relating the principles andproblems studied in the various "functional" business areas, and require the application of critical business skills to formulate, implement, analyze and evaluate strategic business activities. The course benefits the student by providing an appreciation and understanding of the relationship between theory and practice in general management. Students are challenged to apply strategic management principles to organization problems and to think about and analyze the reasons for the success and failure of an organization.

Upon course completion, students will be able to: Apply research to solve business problems and communicate the results effectLvely. Apply key principles of business and management disciplines and demonstrate understanding of their business applications. Describe the basic model of strategic management. Analyze the roles and responsibilities of the board of directors in corporate governance, and the relationship between social responsibility and corporate performance. Evaluate the key elements of the internal and external environment to summarize a company's strengths, weaknesses, opportunities, and threats (SWOT analysis), and prepare a SFAS Matrix. Generate business strategies using a TOWS Matrix, and identify various corporate strategy options. Analyze the key components required to successfully implement a strategic plan. Evaluate the core structure of a company through a review of its mission and vision statements using a strategic audit approach.

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

Web & Chat:
Text: (386) 968-8843
Library Phone:  (386) 226-7656 or (800) 678-9428


Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
Peter O'Reilly - 6/14/2015
Peter O'Reilly - 6/14/2015
Aaron Glassman - 6/14/2015
Bobby McMasters
Key: 407