Course Outline

MGMT 449 : Strategic Marketing Mgmnt

Preview Workflow

Viewing: MGMT 449-WW : Strategic Marketing Mgmnt

Last approved: Wed, 20 Jan 2016 13:36:52 GMT

Last edit: Wed, 20 Jan 2016 13:36:51 GMT

College of Business (WBUAD)
Strategic Marketing Mgmnt
This is a capstone marketing course that focuses on strategic analysis and planning by aviation marketing managers. Emphasis will be given to corporate and marketing strategy, market analysis, and targeting, strategic marketing programming, and market control.

The course is designed to help the aviation-marketing student identify the key issues and important considerations in strategy and assist in the use of marketing strategies in executing business strategies.

Upon course completion, students will be able to:

1. Explain the strategic marketing planning process and illustrate the scope of strategic planning activity by using an aerospace/aviation company.

2. Discuss methods used in selecting a specific strategic analysis and the guidelines for appraising the strategic situation. 2

3. Define product-markets and discuss options available in target market selection.

4. State the role of the four variables in strategic planning and explain the methods used to establish policies and decisions in each area.

5. Identify and discuss the steps in preparing the strategic marketing plan and the steps in building a strategic evaluation program.

6. Compete in a computer-based simulation accessing advanced strategic marketing skills.

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

Web & Chat:
Text: (386) 968-8843
Library Phone:  (386) 226-7656 or (800) 678-9428


Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
Dixie K. Button - 7/30/2015
Peter E. O’Reilly - 7/30/2015
Aaron Glassman - 7/30/2015
Bobby McMasters
Key: 412