College of Business (WBUAD)
Air Carrier, Passenger, and Cargo Management
The course provides students with a broad perspective of passenger and cargo air carrier management. Topics include the role of air transportation in global economic development, alternative strategic approaches to route structure and product design, fleet selection, finance, and revenue management. Distribution systems including the role of travel agencies, freight forwarders, global distribution systems, and Internet portals are explored. The regulatory foundation of international aviation, the effects of liberalization and privatization, and emerging global alliances receive attention. The course concludes with a review of the evolving role of governments, airports, and air carriers in protecting the security of passengers and cargo.
This is an elective course in the Master of Business Administration in Aviation (MBAA) anda specialization course in the Master of Science in Management (MSM) degree program, AirTransportation Specialization. The course is designed to provide students with theopportunity to:1. Understand the importance and scope of airline operations in both the domestic andinternational arenas.2. Understand the economic forces that shape the airline industry and the measures thatare taken in response to those forces.3. Comprehend the nature of the product airlines provide, its characteristics, forms andmethods of delivery.4. Understand the factors that affect the choice of airline business strategy.
Upon successful course completion, students will be able to:1. Analyze the history of the US airline industry and describe its regulatory, economic, structural, and competitive characteristics pre and post-deregulation.2. Assess and provide examples of technological evolution and its effects on airline cost, distribution, and pricing.3. Explain and appraise the importance of air transportation in global economic development and growth.4. Analyze and assess the characteristics of air travel demand and factors that drive world-wide air transportation growth.5. Compare and contrast various route structure and product alternatives, the costs and benefits of each, and means for achieving product differentiation. Describe and give examples of various passenger and cargo business models.6. Evaluate the range of airline product offerings and identify the targeted passenger segments; analyze the potential of various product offerings to create sustainable competitive advantage.7. Construct a simple airline flight schedule; discuss the management and control of irregular flight operations control and how data collection and analysis used to maintain schedule reliability and meet customers’ expectation for service.8. Describe and evaluate airline cost structure, the nature of fixed, variable, and controllable costs, and methods employed by low-cost carriers to obtain sustainable competitive cost advantages over traditional carriers.9. Explain and evaluate the conceptual foundations of revenue management and its application in airline and other industries and investigate the effect of revenue management on pricing in specific airline markets.10. Trace and interpret the evolution of traditional airline distribution channels and global distribution systems through Internet distribution and ticketing.11. Outline the history of world economic air transport regulation, current status, and evolutionary trends; explain, analyze and give examples of the global alliances and their importance in air transportation.
Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library.
Web & Chat: http://huntlibrary.erau.edu
Text: (386) 968-8843
Library Phone: (386) 226-7656 or (800) 678-9428