College of Business (WBUAD)
Business Analytics for Managers
Business analytics refers to ways a manager can use data to gain insights and make better decisions. This course will help the student think critically about data and data analysis in an effort to solve managerial problems using different organizational data streams. In addition, the use of key performance indicators along with data presentation tools such as scorecards and dashboards will help managers engage in evidence-based decision making.
The goal of this course is to help students understand how managers use business analytics to solve business problems and support managerial decision making. In addition, the ability to understand business analytics at the functional, analytical, and data ware house levels will be explored. Students will become familiar with different organizational data streams and how those data streams can be used to solve managerial problems and drive strategic planning through an understanding of descriptive, predictive, and prescriptive analytics.
Upon completion of this course, the students will be able to:1. Describe and interpret the basic concepts of Business Analytics (BA).2. Describe basic principles of data mining as a basic tool of BA.3. Evaluate business problems and determine suitable analytical methods.4. Evaluate the difficulties presented by different organizational data streams.5. Demonstrate an understanding of how managers use BA to formulate and solve business problems and support managerial decision making.6. Analyze a data set and present the data as solutions to a managerial problem.
Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library.
Web & Chat: http://huntlibrary.erau.edu
Text: (386) 968-8843
Library Phone: (386) 226-7656 or (800) 678-9428