College of Arts & Sciences (WARSC)
Rhetorical Strategies and Analysis
An examination of the theory and practice of effective persuasion for the purposes of shaping public opinion and policy. Students study the principles of Aristotelian rhetoric, and examine how they are applied in public discourse by opinion writers, politicians, political parties, public policy advocates, special interest groups, and documentary film-makers. This writing-intensive course also focuses on effective composition of rhetorical analysis essays.
This course is designed to increase students' understanding of and appreciation for the significance of persuasion in society. It examines how effective persuasive strategies can – for better or worse – help shape opinion and public policy, as well as behavior from the proverbial living room to the board room. This is also a writing-intensive course that seeks to build on the communication and critical thinking skills.
Upon completion of the course, students will be able to: Understand the key rhetorical concepts and articulate that understanding through the process of rhetorical analysis. Identify and understand rhetorical strategies employed in persuasive writing, public speaking, documentary, and various other areas of communication. Compose essays and oral presentations that analyze, identify and utilize rhetorical strategies targeting specific audiences. Recognize the effectiveness and usefulness of rhetorical skills in everyday life. Detect logical fallacies.
Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library.
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