Course Outline

COMD 360 : Media Relations I

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Last approved: Tue, 09 Aug 2016 17:57:49 GMT

Last edit: Tue, 09 Aug 2016 17:57:49 GMT

College of Arts & Sciences (WARSC)
Media Relations I
This course focuses on different theories of persuasive communication and the construction of persuasive messages. Individual instructors may explore persuasive communication in public service and political campaigns, interpersonal communication, social movements, persuasive writing, or advertising. Students are evaluated on their ability to recognize, apply, and evaluate the communication theories used to design persuasive messages.

To familiarize Communication majors and students who may work in PR or aviation and corporate communications with basic PR principles and theory and application of theory. To prepare students for employment in public relations, marketing communications or some aspect of corporate communications in the aviation industry. To introduce students to the vocabulary of public relations, theory and practice, to include basic research terminology. To introduce students to basic persuasion theory and how “messages” are constructed in order to effectively communicate with various public constituents. To introduce students to fundamentals of publicity, special events planning, and selection of media channels for maximum reach.

Upon completion of the course, students will be able to:1. Understand the theory of public relations and its application in the marketplace.2. Have an understanding of the history of PR.3. Understand basic terminology used in the PR profession.4. Discuss emerging trends in PR and the emerging global environment for practicing PR.5. Understand the role of research in PR.6. Discuss basic persuasion theories.7. Have a conceptual grasp of PR’s role in an organization’s overall strategic planning.8. Understand the role of different media and communication channels, and fundamentals of publicity.9. Understand the difference between PR and advertising.10. Understand basic PR strategies (such as the campaign), tactics and techniques.

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

Web & Chat:
Text: (386) 968-8843
Library Phone:  (386) 226-7656 or (800) 678-9428

Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
Key: 500