Course Outline

COMD 364 : Visual Design

Preview Workflow

Viewing: COMD 364-WW : Visual Design

Last approved: Tue, 09 Aug 2016 17:58:48 GMT

Last edit: Tue, 09 Aug 2016 17:58:48 GMT

College of Arts & Sciences (WARSC)
Visual Design
This course presents principles of visual design applying to print and electronic publications, including unity, emphasis, balance, line, shape, value, color, and texture. Special topics include ethics, typography, semiotics, and layout. Students analyze existing graphical artifacts and create print and electronic projects focused on communicating science and technology, using professional design software.

To master course material focused on the principles of visual design using print and digital mediums To effectively analyze existing graphical artifacts and design new projects, with an emphasis on topics in the fields of science and technology. To learn about special areas of study, including audience awareness, data presentation, visual aids, photo editing, document design, typography, color theory, and composition. To create professional digital and print media projects, particularly for science and technology fields. To deliver print and digital projects that reflect an understanding of audience needs and the fundamentals of visual design.

Upon completion of the course, students will be able to:1. Define common terminology in the professional field of visual design.2. Identify distinctive qualities and characteristics of visual design both in print and digital media.3. Design and create basic print and digital documents in a professional environment, with a focus on fields in science and technology.

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

Web & Chat:
Text: (386) 968-8843
Library Phone:  (386) 226-7656 or (800) 678-9428

Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
Key: 503