Course Outline

COMD 460 : Media Relations II

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Last approved: Tue, 09 Aug 2016 18:00:02 GMT

Last edit: Tue, 09 Aug 2016 18:00:01 GMT

College of Arts & Sciences (WARSC)
Media Relations II
Mastery of writing and speaking genres in media relations with an emphasis on crisis communication.

This course is designed to prepare students to communicate effectively as media relations professionals.

Upon completion of the course, students will be able to:1. Understand the functions of media relations, including the crisis communications process.2. Articulate and adhere to ethical and legal responsibilities of the media relations communicator.3. Use the research resources available to the media relations professional.4. Demonstrate the ability to effectively write back grounders and position papers, news releases for print media, press kits, press releases for broadcasting, employee and public interest reports, brochure and newsletter copy.5. Demonstrate the ability to speak effectively under trade show and press conference conditions, and to effectively deliver scripted statements.

Located on the Daytona Beach Campus, the Jack R. Hunt Library is the primary library for all students of the Worldwide Campus. The Chief Academic Officer strongly recommends that every faculty member, where appropriate, require all students in his or her classes to access the Hunt Library or a comparable college-level local library for research. The results of this research can be used for class projects such as research papers, group discussion, or individual presentations. Students should feel comfortable with using the resources of the library. 

Web & Chat:
Text: (386) 968-8843
Library Phone:  (386) 226-7656 or (800) 678-9428

Written assignments must be formatted in accordance with the current edition of the Publication Manual of the American Psychological Association (APA) unless otherwise instructed in individual assignments.

ActivityPercent of Grade
Input Grading Item100

Undergraduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D
0 - 60% F

Graduate Grade Scale

90 - 100% A
80 - 89% B
70 - 79% C
0 - 69% F
Key: 506