Upon completion of the course, students will be able to:1. Understand the functions of media relations, including the crisis communications process.2. Articulate and adhere to ethical and legal responsibilities of the media relations communicator.3. Use the research resources available to the media relations professional.4. Demonstrate the ability to effectively write back grounders and position papers, news releases for print media, press kits, press releases for broadcasting, employee and public interest reports, brochure and newsletter copy.5. Demonstrate the ability to speak effectively under trade show and press conference conditions, and to effectively deliver scripted statements.