Business Administration (BA)


BA 101  Introduction to Business Programs and Careers  1 Credit (1,0)

The student will assess and develop the personal and interpersonal dynamics and intellectual and social demands necessary to succeed in college. Time management, study skills, goal clarification, career concerns, and college resources are included in the course. Different aspects of careers in business will be discussed in depth. This course is available to freshmen only.

BA 120  Introduction to Computer Based Systems  3 Credits (3,0)

An overview of computing in the business environment, and an introduction to the tools, techniques, and strategies of computer-based information system development. The emphasis is on developing computer literacy through the use of computers in the design and presentation of business communications such as plans, proposals, spreadsheets, graphs, and charts.

BA 201  Principles of Management  3 Credits (3,0)

Provides an overview of relevant management principles and practices as applied in contemporary formal and informal organizations. Focuses on management theories, philosophies, and functions.

BA 205  Foundations of Business  3 Credits (3,0)

Basic topics in business, such as: management, organizational environments, ethics and social responsibility, planning, organizational strategy, global management, and managing teams are discussed. Basic marketing principles such as: marketing mix, marketing research, new product development, marketing channels, promotion, and personal selling. Customer relationship management and the role of social media in marketing are also discussed. Basic topics in accounting for students without prior knowledge of accounting will emphasize how managers, investors, and business stakeholders use accounting in small business startups are also covered in this course. This course is not available to Business Majors.

BA 215  Transportation Principles  3 Credits (3,0)

This course will introduce the basic principles of several modes of transportation, including air, sea, rail, automobile, transit, and pipeline. The operating characteristics of each mode is discussed, as are issues associated with intermodal competition, compatibility, and interconnectivity, the importance of each in the economy, environmental issues, and future developmental prospects.

BA 220  Marketing  3 Credits (3,0)

Marketing theory; marketing management, sales management; market research. Public and customer relations, advertising, distribution.

BA 225  Business Law  3 Credits (3,0)

This course is an overview of the law as it pertains to business relations and business transactions. Areas covered include procedure; torts; criminal law and procedure; constitutional law; administrative law; contracts; agency; real property; personal property; wills; trusts and estates; insurance law; employment law; commercial transactions; secured transactions; creditor/debtor law; and negotiable instruments. Areas of the law applicable to the aviation industry will also be covered.

BA 230  Advanced Computer Based Systems  3 Credits (3,0)

This course is a continuation of BA 120. It covers advanced concepts of spreadsheet use, database management systems, presentation graphics and Internet usage that will assist in problem analysis, worksheet management and exchanging spreadsheet data with other programs. It introduces the student to project planning, project scheduling and project tracking using computer software. In addition, the course provides experience in the basics of retrieving graphical and text-based information and also explores webpage design and development to support management activities.
Prerequisites: BA 120 or CS 120.

BA 299  Special Topics in Management  1-6 Credit

Individual independent or directed studies of selected topics in management.

BA 308  Public Administration  3 Credits (3,0)

Characteristics of organization and management in government; impact of political processes and public pressures on administration action; role of regulatory agencies; governmental personnel and budgetary procedures; unique qualifications of the public administrator.
Prerequisites: BA 201.

BA 310  Airport Management  3 Credits (3,0)

Students will be introduced to the history of airports in the United States, including major federal legislation affecting their development. Students will be introduced to the rules and regulations governing airport operations; the air traffic control, airfield, terminal, and ground access facility infrastructure of airports; airport security policies; and the economic, political, and social role of civil-use airports.
Prerequisites: BA 201 or AS 120 or AS 121.

BA 311  Marketing  3 Credits (3,0)

******OFFERED ON PRESCOTT CAMPUS ONLY******Marketing theory; marketing management, sales management; market research. Public and customer relations, advertising, distribution.

BA 314  Human Resource Management  3 Credits (3,0)

This course will examine the functions to be accomplished in effectively managing human resources. An in-depth study of the interrelationship of managers, organizational staff, and/or specialists will assist the student in understanding and applying management theories to real-world human resource planning. Areas of concentration include human resource planning; recruitment and selection; training and development; compensation and benefits; safety and health; and employee and labor relations.
Prerequisites: BA 201.

BA 315  Airline Management  3 Credits (3,0)

An introduction to the administrative aspects of airline operation and management. Topics include demand modeling and forecasting, analyzing market competition, schedule planning, fleet assignment, crew scheduling, maintenance routing, irregular operations management, revenue management, the theory of pricing, and marketing and sales initiatives.
Prerequisites: BA 201.

BA 317  Organizational Behavior  3 Credits (3,0)

This course introduces students to the fundamental concepts of organizational behavior with an emphasis on research, theory, and practice.
Prerequisites: BA 201.

BA 318  Entrepreneurship I  3 Credits (3,0)

An analysis of the theoretical and practical knowledge necessary to be successful in conceiving, initiating, organizing, and operating a small business is the main focus. Special focus will be placed on developing a business plan, business in aviation, and entrepreneurship.
Prerequisites: BA 201.

BA 320  Business Information Systems  3 Credits (3,0)

A management approach to understanding business information systems. The general characteristics, potential, and limitations of business systems are covered. The major emphasis is on understanding the inputs, processing, and outputs of a variety of business systems; the ways in which business systems are interrelated and the inherent management problems involved in the implementation and control of such systems.
Prerequisites: BA 230.

BA 321  Aviation/Aerospace Systems Analysis Methods  3 Credits (3,0)

Overview of the system development life cycle. Emphasis on current system documentation through the use of both classical and structured tools/techniques for describing process flows, data flows, data structures, file designs, input and output designs, and program specifications.
Prerequisites: BA 320.

BA 322  Aviation Insurance  3 Credits (3,0)

An introduction to the basic principles of insurance and risk with its special application to the aviation industry. An in-depth review of the aviation insurance industry in the United States including the market and types of aviation insurers. Pre-Requisite: Sophomore Standing.
Prerequisites: BA 201 and Sophomore standing.

BA 324  Aviation Labor Relations  3 Credits (3,0)

An investigation of labor-management relations with specific reference to the aviation industry. Examined are the history of unionism, structure of unions, legal environment and the Railway Labor Act, collective bargaining, public sector relationships, grievance procedures, conflict resolution, and contemporary trends affecting union membership.
Prerequisites: BA 201.

BA 325  Social Responsibility and Ethics in Management  3 Credits (3,0)

A comprehensive inquiry into the major components of social responsibility including economic, legal, political, ethical, and societal issues involving the interaction of business, government, and society.
Prerequisites: BA 201 and COM 219 and COM 221.

BA 326  Marketing Management  3 Credits (3,0)

Marketing management in today's global marketplace must focus on developing strategic options and business plans by managers possessing an integrative functional perspective and understanding marketing's role in the firm. Emphasis will be given to corporate and marketing strategy formulation; market analysis and target market selection; strategic marketing programming; and control of the marketing tactics selected.
Prerequisites: BA 220.

BA 327  Airline-Airport Operations  3 Credits (3,0)

Airline-Airport Operations is a comprehensive overview of the symbiotic and dynamic relationship between airline and airport operations. This course focuses on the day-to-day issues that airline and airport management must address in order to effectively operate. The student will develop an understanding of current issues impacting the relationship between airlines and airports. A historical overview, current airport and airline operational characteristics, regulatory perspectives, current political and financial environment, air service development, and future issues are studied.
Prerequisites: BA 201.

BA 328  Professional Consulting  3 Credits (3,0)

******OFFERED ON PRESCOTT CAMPUS ONLY******A practical introduction to problem solving by learning to assess, develop, and contribute one's expertise to the solution of problems that organizations face in a global environment. Emphasis is given to problem recognition, definition, and solution. Various types of non-mathematical problem-solving strategies are explored such as consulting, strategic planning and management, organizational change, conflict resolution, and facilitation. Concepts presented are applicable to all fields, such as aviation, engineering, computer science, environmental studies, security, and business management.

BA 330  Professional Selling  3 Credits (3,0)

This course focuses on the study of the professional selling (business-to-business) process, including the demonstration of self-confidence building exercises in listening skills, interpersonal communications, non-verbal communication skills, and demonstrated competency in key selling skills.
Prerequisites: BA 220.

BA 335  International Business  3 Credits (3,0)

An analysis of economic development and international trade in modern times, with an examination of current U.S. relations with other nations. Attention will be focused on the impact of foreign trade on the aviation industry and the industry's contribution to economic development.
Prerequisites: BA 201.

BA 336  Electronic Commerce  3 Credits (3,0)

This course seeks to develop knowledgeable users and effective managers in electronic commerce (e-commerce) with a focus on aviation and aerospace management applications. Fundamental business concepts will be applied to the e-commerce environment. A combination of technical and managerial material is presented in order to achieve an understanding of the operational and strategic uses of electronic commerce in the aviation industry. Emphasis is placed on today's electronic marketplace and the use of computers as a selling, marketing, and communications tool.
Prerequisites: BA 220 and BA 230.

BA 343  Fraud Detection  3 Credits (3,0)

This course provides the student with an understanding of the various forms of fraud. It will cover the principles of fraud detection and examination. It will also include topics such as skimming; cash larceny; billing schemes; check tampering; payroll schemes; register disbursement schemes; non-cash misappropriations; corruption; accounting principles and fraud; fraudulent financial statements; interviewing witnesses; conducting investigations; occupational fraud; and commercial online services.
Prerequisites: ACC 210.

BA 345  Business Law II  3 Credits (3,0)

This course will introduce the student to the substantive international and domestic law that applies to the aviation industry from a management perspective. Included is a study of the U.S. legal system; administrative law and the federal regulatory process; international law; domestic and international regulation of aviation; common law contracts and the Uniform Commercial Code; labor law; and antitrust law.

BA 352  Business Quantitative Methods  3 Credits (3,0)

Development, implementation, and utilization of business models for managerial decision making. Various techniques for modeling, such as statistical analyses techniques, data analysis, regression and correlation analysis, forecasting, simulation, and optimization models are covered. Developing models needed in decision support systems using Microsoft Excel.
Prerequisites: BA 230 and MA 222.

BA 355  Marketing Research  3 Credits (3,0)

Fundamentals of marketing research designed to solve marketing and business problems. Research processes used to develop marketing information for managerial decision making. Problem definition, research design, questionnaire construction, sampling determination, data analysis, evaluation, and presentation of results.

BA 363  Supply Chain Management  3 Credits (3,0)

An introduction to supply chain management (SCM) course that discusses the key concepts of SCM and its role in efficiency and competitiveness of companies. Particular attention is given to applications of SCM in aviation and aerospace industries.

BA 399  Special Topics in Management  1-6 Credit

Individual independent or directed studies of selected topics in management.

BA 405  General Aviation Marketing  3 Credits (3,0)

Marketing and management concepts applicable to FBOs and other general aviation enterprises. Travel analysis is performed to determine the need for a business aircraft.
Prerequisites: BA 201.

BA 408  Airport Management  3 Credits (3,0)

******OFFERED ON PRESCOTT CAMPUS ONLY******An examination of the management of airports with an emphasis on the facilities that make up an airport system, including airspace, airfield, and terminal and ground access operations.
Prerequisites: BA 201.

BA 410  Management of Air Cargo  3 Credits (3,0)

Intensive study of the practices and problems of management with respect to air cargo. Importance of air cargo service to the economy, rate and tariff problems, terminal facilities, competition, and future prospects.
Prerequisites: BA 215.

BA 411  Logistics Management for Aviation/Aerospace  3 Credits (3,0)

This course examines ways to optimize the physical flow of goods and materials in a firm from acquisition through production, and movement through channels of distribution. It focuses on applying logistics theory to aviation management problems in materials handling, managing inventory, planning capacities, and locating distribution centers. It includes case studies with aviation/aerospace applications using computer models.
Prerequisites: BA 201 and MA 222.

BA 412  Airport Planning and Design  3 Credits (3,0)

The principles of airport master planning and system planning are studied. This course covers essential elements of current U.S. and international airport planning and design trends, including airport master planning and layout plans; geometric design and layout of the airfield and terminal facilities; obstruction analysis; signage and lighting; forecasting; airside and landside interface; and capacity and delay effects. The course also focuses on environmental planning, such as hazardous wildlife attractants, airport noise, and compatible land use.
Prerequisites: BA 310 and MA 222.

BA 419  Aviation Maintenance Management  3 Credits (3,0)

This course provides a comprehensive examination of organizational maintenance policies; programs and procedures with an emphasis on maintenance planning; forecasting and cost control; reliability; safety and flight schedule performance. Note: This is a capstone course for the AOC in Maintenance Management for the Aviation Maintenance Science (AMS) degree.
Prerequisites: BA 201 and MA 222.

BA 420  Management of Production and Operations  3 Credits (3,0)

An intensive study of management in all organizations: service oriented and product oriented. Scheduling, inventory control procurement, quality control, and safety are investigated. Particular attention is given to applications of aviation-oriented activities.
Prerequisites: MA 222 or MA 241.

BA 421  Small Business Management  3 Credits (3,0)

******OFFERED ON PRESCOTT CAMPUS ONLY******An analysis of the theoretical and practical knowledge necessary to be successful in conceiving, initiating, organizing, and operating a small business. Special focus will be placed on small businesses in the aviation field.
Prerequisites: BA 201 and BA 210.

BA 422  Life Cycle Analysis for Systems and Programs in Aviation/Aerospace  3 Credits (3,0)

This course is a study of system theory and its relationship to aviation/aerospace systems management. It covers a brief history of system theory and system life cycle and presents the major activities in each phase of a system's life cycle. Also covered are specific topics related to system design and support, including reliability, maintainability, availability, testing, quality control, customer support, product improvement program analysis, and the role of data collection and analysis in the operational phase. Related topics covered are cost-effectiveness analysis and project management. The course examines applications and case studies specific to aviation/aerospace, including military applications and computer simulation models.
Prerequisites: BA 201 and MA 222.

BA 424  Project Management in Aviation Operations  3 Credits (3,0)

This course introduces the student to the concept of project management in aviation operations. It addresses the three-dimensional goals of every project: the accomplishment of work in accordance with budget, schedule, and performance requirements. The procedures for planning, managing, and developing projects in an aeronautical environment are covered as well as the aspects of controlling project configuration from inception to completion. Automated tools used to determine cost, schedule, staffing, and resource allocation are covered, as well as the process of determining the effectiveness and technical validity of aviation-related projects.
Prerequisites: MA 222 or MA 241.

BA 425  Trends and Current Problems in Air Transportation  3 Credits (3,0)

This course assists students in building skills that allow them to identify trends and current problems in air transportation. These trends are related to market growth, airline network structure, competition, schedule change, aircraft size change, pricing, delays and on-time performance, and financial conditions. Students will use available databases to extract data, perform descriptive and statistical analysis, and derive conclusions.
Prerequisites: BA 201.

BA 426  International Aviation Management  3 Credits (3,0)

An investigation of international aviation management and its three elements: the nature of international aviation business, working in a foreign environment, and managing in an international environment.
Prerequisites: BA 335.

BA 427  Management of Multicultural Workforce  3 Credits (3,0)

An investigation into the multicultural workforce. The elements of cultural anthropology and international business, communicating across cultures, contrasting cultural values, and managing and maintaining organizational culture are addressed in the context of international aviation management.
Prerequisites: BA 201 and COM 219 and COM 221.

BA 430  International Trade and Regulations  3 Credits (3,0)

Economic analysis of international trade, capital flows, and labor migration with particular emphasis on the laws governing these factors. Aviation applications include code-sharing and other international airline agreements and the impact of trade subsidies and open skies treaties.
Prerequisites: EC 200 or EC 210 or EC 211.

BA 437  Strategic Management and Consulting  3 Credits (3,0)

This business program capstone course blends strategic management principles with actual consulting applications. Coursework includes strategy formulation, implementation, evaluation, and organization analysis. A case analysis employing aviation and global strategic management principles is used to examine organizational problems. Students also work in teams to undertake a mandatory field consulting project. As faculty-led student consultants, students must rely on influence, professional experience and knowledge sharing - rather than managerial control - to assess and impact a client and/or organization. Prerequisite: Graduating Seniors in Business Majors Only.

BA 438  Entrepreneurship II  3 Credits (3,0)

The foundation concepts of effective new venture startups, such as management, marketing, finance, and growth are presented along with other considerations in entrepreneurial venture creation and the tools necessary to successfully grow technology ventures.
Prerequisites: BA 318.

BA 450  Airline/Airport Marketing  3 Credits (3,0)

An investigation of the role of marketing in the aviation/airport industries. Topics to be covered include consumer segmentation, database management, integrated marketing communications, public relations, vendor relations, and retailing.
Prerequisites: BA 220.

BA 452  Lean Six-Sigma in Aviation and Aerospace  3 Credits (3,0)

This course is a study of Lean Six Sigma (LSS) theory and its application within the aviation/aerospace systems and services environment. The course covers Six Sigma, JIT/Lean, and Lean Six Sigma (LSS) and presents the major activities that make each application unique as well as interdependent. Course material will be aligned with the DMAIC process methodology of implementation.
Prerequisites: BA 201 or Junior Standing.

BA 490  Strategic Management  3 Credits (3,0)

A business capstone course, strategic management principles involving strategy, formulation, implementation, evaluation, and organization analysis are studied. Case analysis, employing strategic management principles, is used to solve and examine organizational problems. Total Quality Management concepts are studied for improvement of organizational effectiveness. Prerequisite: Graduating Senior Standing.

BA 499  Special Topics in Management  1-6 Credit

Individual independent or directed studies of selected topics in management.