In the 2024-2025 Catalog

Communication (COM)

Courses

COM 18  Fundamentals of Communication for Multilingual Writers  3 Credits (3,0)

Improves writing and critical thinking skills of students for whom English is not their primary language to prepare them for English Composition for Multilingual Writers (COM 122MLW). Emphasizes construction of sentences, paragraphs, and essays that do not involve the integration of secondary sources. (A grade of C or above required to pass this course. Course cannot be dropped. Course credit not applicable to any degree).
Prerequisites: COMP EVAL Placement

COM 20  Fundamentals of Communication  3 Credits (3,0)

Improves students' writing and critical thinking skills to prepare them for English Composition (COM 122). Emphasizes construction of sentences, paragraphs, and essays that do not involve the integration of secondary sources. (A grade of C or above required to pass this course. Course cannot be dropped. Course credit not applicable to any degree).

COM 122  English Composition  3 Credits (3,0)

Adapting communication in response to diverse audiences, purposes, and contexts through rhetorical thinking; addresses composing processes, critical thinking, research, analysis, and documentation. Daytona Beach students must earn a C or better to pass the course.
Prerequisites: COM 20

COM 180  Media Literacy  3 Credits (3,0)

An overview of the structure and effects of mass media. Critical evaluation of messages and media outlets across various modalities.
Prerequisites: COM 122

COM 199  Special Topics in Communication  1-6 Credit

Individual independent or directed studies of selected topics.

COM 219  Speech  3 Credits (3,0)

A continuation of the study of communication and communication theory with emphasis on overcoming communication apprehension, developing listening skills, mastering oral performance, and writing about communication. Individual sections may focus on public speaking, group discussion, oral interpretation, or interpersonal communication. Section emphasis varies by instructor and is listed in the Schedule of Courses.
Prerequisites: COM 122

COM 221  Technical Report Writing  3 Credits (3,0)

This course introduces students to the preparation of formal and informal technical reports, abstracts, proposals, instructions, professional correspondence and other forms of technical communication. Major emphasis is placed on the long technical report and the acquisition of advanced writing skills.
Prerequisites: HU 140 or HU 141 or HU 142 or HU 143 or HU 144 or HU 145 or HU 146

COM 222  Business Communication  3 Credits (3,0)

An introduction to effective business communication. Topics in oral, written, nonverbal, and intercultural communication are covered. Research methods, effective speaking, and the preparation of letters, memoranda, and reports are emphasized.
Prerequisites: HU 140 or HU 141 or HU 142 or HU 143 or HU 144 or HU 145 or HU 146

COM 223  Intelligence Writing  3 Credits (3,0)

The purpose of this course is to teach the basic skills of intelligence writing. The most essential principle of intelligence writing is to communicate to the reader exactly the message the analyst wants to communicate. Clarity, precision, accuracy, and brevity are key elements of intelligence writing, but also crucial is the overall structure of the intelligence brief. Two further elements are part of the intelligence writing process: a capacity to accurately evaluate information and an ability to make analytical judgments about the significance of a development. All these elements will be covered intensively as part of the intelligence writing process.
Prerequisites: HU 140 or HU 141 or HU 142 or HU 143 or HU 144 or HU 145 or HU 146

COM 230  Digital Photography  3 Credits (3,0)

This course introduces fundamental photographic skills through digital technologies. Emphasis is placed on the tools, techniques, and aesthetics of a range of photographic applications pertaining to graphic design and interactive media. Pre-Requisite: Sophomore Standing
Prerequisites: Sophomore Standing

COM 250  Introduction to Communication Theory  3 Credits (3,0)

Survey of the principles and contexts of human and media communication. History of communication studies and the communication process. Communication theory about perception, culture, and identity; verbal and non-verbal communication; interpersonal and group communication; organizational communication; media and mediated communication; communication ethics and persuasion.
Prerequisites: COM 122

COM 265  Introduction to News Writing  3 Credits (3,0)

COM 265 offers Communication majors theory and practice in the fundamentals of various journalistic genres: news reporting, features, interviews, spot news, page layout, interpretive journalism, and more. This course introduces students to use of the AP Stylebook, libel law, and ethical issues in journalism.
Prerequisites: COM 122

COM 268  Sports Writing  3 Credits (3,0)

Training in interviewing, research, and writing skills and strategies employed by print sports journalists. This course involves rigorous practice in a variety of sports articles, including game stories, features, advanced-depth writing, opinion, and hard news sports stories using Associated Press style.
Prerequisites: COM 122

COM 270  Communication Research Theory and Methods  3 Credits (3,0)

This course offers strategies for discovering and interpreting communication research. Students explore various qualitative, quantitative, and critical research theory and methods. They develop criteria for evaluating each methodological and theoretical approach to communication studies.

COM 285  Editing and Multimedia Production  3 Credits (3,0)

Editing practices across media platforms. Standard English grammar and style guides; basic page layout and desktop publishing; basic web and audio/video content production.
Prerequisites: COM 221

COM 299  Special Topics in Communication  1-6 Credit

Individual independent or directed studies of selected topics.

COM 319  Advanced Speech  3 Credits (3,0)

This course continues the study of oral communication with emphasis on effective public speaking. It includes the analysis and practice of modern and traditional methods of persuasion within and beyond the classroom.
Prerequisites: COM 219

COM 320  Mass Communication Law and Ethics  3 Credits (3,0)

The legal and ethical concepts underpinning mass media practices in the United States. Judicial processes; First Amendment freedoms; speech-related torts; professional practices and privileges of journalists and other media professionals; ethical models for decision-making.
Prerequisites: COM 221 or COM 222

COM 322  Aviation and Aerospace Communication  3 Credits (3,0)

Practices of communicating news and issues in aviation and aerospace to a variety of publics through journalistic writing. Recognize news value of contemporary aviation issues, gain understanding of issues through research and interviews, and write about the issues. Students will identify publishing opportunities, with the ultimate goal to have one of more of their works published.
Prerequisites: COM 265 and COM 221 or COM 222

COM 325  Mass Media and Current Events  3 Credits (3,0)

The study of mass media and society through inspection of media coverage of a major news event or issue. Course will examine the symbiotic relationship between mass media and advocates/players within a major news story as seen through real-time developments.
Prerequisites: HU 14X

COM 326  Social Media Communication  3 Credits (3,0)

Practice in managing effective social media content for specific target audiences in a professional capacity. Explore the relationship between audience, purpose, and content using social media formats. Develop criteria for evaluating each form of content, find examples, assess effectiveness, and practice professional social media skills.
Prerequisites: COM 221 or COM 222

COM 330  Science and Technology Communication  3 Credits (3,0)

Public communication of science and technology using oral, written, and multimedia channels. Practice in evaluating sources, summarizing, synthesizing, and simplifying complex information.

COM 350  Environmental Communication  3 Credits (3,0)

An examination of a specific national and/or regional environmental issue, including such topics as climate change, pollution, conservation, policy-making and policy change. Students' individual interests determine their research focus.
Prerequisites: COM 221 or COM 222 or COM 225

COM 360  Public Relations  3 Credits (3,0)

Principles and practices of public relations. Strategic goals and objectives backed by appropriate audience research. Developing appropriate strategies and tactics to reach stated goals based on psychological theories of persuasion. Creating promotional material, including press releases, press kits, brochures, social media campaigns, and video public service announcements.
Prerequisites: COM 219 and COM 265

COM 362  Communication and Organizational Culture  3 Credits (3,0)

Analysis of organizational culture, a study of theory, as well as survey and application of research methods in communication. Allows students to assess particular organizations and to increase their ability to initiate organizational change. Entails a variety of research methods, including reviews of house publications, internal communication, speeches and interview communication.
Prerequisites: COM 219 and COM 221 and COM 270

COM 364  Visual Design  3 Credits (3,0)

Principles of visual design with an emphasis on understanding effective organization and presentation of information in print and digital mediums. Special topics include audience awareness, data presentation, visual aids, photo editing, document design, typography, color theory, and composition. Students analyze existing graphical artifacts and create projects focused on communicating ideas related to science and technology.
Prerequisites: COM 221 or COM 222

COM 399  Special Topics in Communication  1-6 Credit

Individual independent or directed studies of selected topics.

COM 412  Advanced Technical Writing  3 Credits (3,0)

Communication specific to the technical communication profession is studied, and students prepare at least one formal project suitable for inclusion in a career portfolio. The projects may include, but are not limited to, the following: technical manual, grant or business proposal, product development and documentation, multimedia training or product presentation, training modules, and corporate reports. Projects may be in paper, electronic, or combination of multimedia formats, depending on trends in the profession and use of technology. Professional technical communicators may serve as mentors or speakers.
Prerequisites: COM 221 or COM 222

COM 415  Nonverbal Communication  3 Credits (3,0)

Communication behaviors not involving written or spoken words. Personal appearance; vocal qualities; body language, including posture, gestures, facial and eye behaviors; the use of space, territoriality, and touch in various contexts. Research strategies for observing, measuring, analyzing, and understanding nonverbal phenomena.
Prerequisites: COM 219 and (COM 221 or COM 222 or COM 223)

COM 460  Crisis Communication  3 Credits (3,0)

Crisis communication and reputation management before, during and after a crisis. Practical application of crisis communication theory through the analysis of case studies. Crisis communication plans and effective media training to function as a media spokesperson.
Prerequisites: COM 221 or COM 222 or COM 223

COM 475  Video Production  3 Credits (1,2)

Production of weather and news segments for multi-platform broadcast. Exposure to industry standard equipment; performing the various jobs of a professional newsroom or production studio (writer, editor, producer, director and on-air talent); field production work.

COM 499  Special Topics in Communication  1-6 Credit

Individual independent or directed studies of selected topics.