Business Administration (MBAA)
MBAA 514 Strategic Marketing Management in Aviation 3 Credits (3,0)
The traditional role of marketing management is enlarged to include the development, implementation, and control of marketing strategies in the dynamic aviation/aerospace organization. Emphasis is on the application of the strategic marketing process in the turbulent global aviation business environment. Strategic marketing decisions, analysis, and issues are integrated with the goal of achieving customer satisfaction to gain a sustainable competitive advantage within the aviation industry. Pre-Requisite: Satisfactory completion of Business and Research Foundation Course BUSW 500 or permission of the appropriate Department Chair.
MBAA 517 Managerial Accounting for Decision Making 3 Credits (3,0)
Financial control procedures for a systems approach to program management are presented. Cost elements in manufacturing, research and development, logistic and support services are explored. Included will be the introduction of fixed and variable costs; computing and using overhead; process and job order costing methods; preparation of income statements in the contribution format; ratio analysis; profit planning and its relationship to cost; budget and overhead analysis; pricing, capital budgeting and investment decisions. Pre-Requisite: Satisfactory completion of Business and Research Foundation Course BUSW 500 or permission of the appropriate Department Chair.
MBAA 518 Managerial Finance 3 Credits (3,0)
This course focuses on the theoretical and practical approaches to effective financial management. Planning, analyzing and controlling investment and short and long term financing are examined for decision making purposes. Emphasis is placed on the application of these methods in businesssettings. Topics include investment (capital budgeting, risk and diversification), financing (debt and equity), payouts (dividends and other payouts) and financial derivatives (options and futures). Pre-Requisite: Satisfactory completion of Business and Research Foundation Course BUSW 500 or permission of the appropriate Department Chair.
MBAA 520 Organizational Behavior, Theory, and Applications in Aviation 3 Credits (3,0)
This course focuses on current theoretical and practical organizational issues which have a direct impact on management in the aviation industry. The emphasis is on human development and the development of effective work elements, as well as the personnel concerns which must be resolved for successful leadership. Topics provide insights to behavior, structure, authority, motivation, leadership, organizational development, and social responsibility. Pre-Requisite: Satisfactory completion of Business and Research Foundation Course BUSW 500 or permission of the appropriate Department Chair.
MBAA 522 Business Research Methods 3 Credits (3,0)
Students are introduced to the art and science of solving business research problems and becoming better users of research. Topics include research design, the scientific method and other research methodologies, problem formulation, operational definition, measurement and its impact on error and design, classification and modeling. An introduction of a style manual for the preparation of a research proposal is covered. Students will analyze data and interpret results using a variety of statistical tools. Pre-Requisite: Satisfactory completion of Business and Research Foundation Course BUSW 500 or permission of the appropriate Department Chair.
MBAA 523 Advanced Aviation Economics 3 Credits (3,0)
This course pursues an economic analysis of the global airline industry. Topics include the history and economic rationale of government regulation and the effects of worldwide liberalization, demand for air transportation and modeling, pricing and revenue management, supply and route architecture, cost structure and methods of control, and fleet selection and financing. Pre-Requisite: Satisfactory completion of Business and Research Foundation Course BUSW 500 or permission of the appropriate Department Chair.
MBAA 604 International Business Administration 3 Credits (3,0)
This course addresses international business through the examination of major issues challenging those managers operating in the international business environment. Ways to enter foreign markets and the forces work for and against that entry are examined. Financial issues, to include foreign currency exchange, hedging techniques, and the International Monetary Fund are examined. Structuring organizations within the economy are analyzed. Human resources issues are also examined, to include culture, the labor force, communications, effective teamwork, and ethics. Strategic planning is reviewed in terms of the various components that contribute to the successful conduct international business. Trade theory, tariffs, the theory of absolute and comparative advantage, and trade barriers, are also discussed and examined in terms of global operations. Pre-Requisite: Satisfactory completion of Business and Research Foundation Course BUSW 500 or permission of the appropriate Department Chair.
MBAA 612 Air Carrier, Passenger, and Cargo Management 3 Credits (3,0)
The course provides students with a broad perspective of passenger and cargo air carrier management. Topics include the role of air transportation in global economic development, alternative strategic approaches to route structure and product design, fleet selection, finance, and revenue management. Distribution systems including the role of travel agencies, freight forwarders, global distribution systems, and Internet portals are explored. The regulatory foundation of international aviation, the effects of liberalization and privatization, and emerging global alliances receive attention. The course concludes with a review of the evolving role of governments, airports, and air carriers in protecting the security of passengers and cargo.
MBAA 630 Customer Value 3 Credits (3,0)
This course examines ways that high performing companies consistently meet and exceed customer desires. Emphasis is on understanding and identifying customers wants and needs, customer orientation, product or service differentiation and value-creating processes to attract, maintain, and retain customers through relationship management. Topics covered will provide managers with a blueprint for responding effectively to customer demands while creating value attributes to sustain an organization in service and product excellence. Customer value themes will address how companies respond to change, customer loyalty, and more. The course explores the use of best practices in various manufacturing and service related industries that model effective customer value behavior, customer satisfaction, e-services, integrated marketing communications, and information-based organizations.
Prerequisites: MBAA 514.
MBAA 632 Global Marketing 3 Credits (3,0)
This course builds upon the concepts in marketing from a more global perspective with a hands-on understanding of current issues and events found in the international market. Students will apply the 4Ps to global marketing with an emphasis on understanding the legal, regulatory, political, language, and other cultural factors that influence products and services in other markets.
Prerequisites: MBAA 514.
MBAA 633 Digital Marketing 3 Credits (3,0)
This course explores the digital marketing technology that has changed the way customers, retailers, manufacturers, and marketers utilize information in the marketing domain. Topics discussed are the use of technology that influences the way customers shop, how products and services are marketed, and how customer information can improve the marketing mix. Students will learn the various aspects of technology marketing with an emphasis on analytical data collection with social media, impact with mobility devices, beacon technology used for mapping store layout or used for security, and other adoption of new technology that impact business.
Prerequisites: MBAA 514.
MBAA 635 Business Policy and Decision Making 3 Credits (3,0)
This course expands on the skills, knowledge, and abilities the students have achieved in their core MBAA courses. Students examine applications of long-term planning and management tools in aviation related industries, and formulate the strategic vision and policies to achieve such a perspective. Emphasis is on research and analysis in the field of Strategic Management. Applications of the concepts are applied to the domestic and international activities of airlines, airports, manufacturing, service, merchandising and government organizations to sustain a competitive advantage. All MBAA core courses must be complete before taking MBAA 635.
MBAA 653 International Finance 3 Credits (3,0)
This course introduces the student to the role of international financial considerations in the development of corporate financial policy. The course will examine the international financial management environment with an emphasis on exchange rate behavior, risk management, and asset management from a global perspective.
Prerequisites: MBAA 518.
MBAA 658 Money and Banking 3 Credits (3,0)
This course introduces the student to the role of money and banking as they relate to business. The course studies and analyzes the financial system, money and payments, the fundamentals of banking, macroeconomics, and monetary policy. Specific topics, such as, the federal reserve system, monetary policy, fiscal policy, the government's role in banking, interest rates, economic growth and business cycles, stocks, demand and supply, and economic interdependence will be addressed.
Prerequisites: MBAA 518.
MBAA 662 Intermediate Accounting I 3 Credits (3,0)
This course provides an in depth examination of accounting theory as it applies in a business setting. To help insure business success a firm needs to properly account for its financial resources. This course addresses many financial areas where the proper application of financial accounting and accounting standards would benefit the business firm. These areas include financial reporting, cash and receivables, intangible assets, acquiring and disposing of property, plant, and equipment, financial statements, depreciation, depletion, and the time value of money.
Prerequisites: MBAA 517.
MBAA 663 Intermediate Accounting II 3 Credits (3,0)
This course is a continuation of MBAA 662. The business accounting topics addressed in this course include; revenue recognition, stockholders equity, pensions, leases, the statement of cash flows, full disclosure and financial reporting, investments, current and long-term liabilities, dilutive securities and earnings per share, and error analysis.
Prerequisites: MBAA 662.
MBAA 667 Federal Taxes 3 Credits (3,0)
This course examines the application of federal taxes as they apply to individuals, partnerships, and corporation. The understanding of federal tax laws allows the firm (sole proprietorship, partnership, or corporation) to make spending and investment decisions that ultimately will help realize the financial and other goals of the firm. This course will address such topics as; tax authorities, tax planning and strategies, individual incomes taxes, corporation income taxes, and partnership income taxes.
Prerequisites: MBAA 517.
MBAA 691 Graduate Aviation Research Proposal 3 Credits (3,0)
This course serves as a foundation for the preparation of the mandatory Graduate Aviation Research Study (GARS). The course provides an opportunity to apply the various research tools and techniques learned in MBAA 522 for the completion of the GARS. The course enables students to identify an aviation/aerospace business problem and to apply the most appropriate analytical tools and statistical methods. The purpose of the course is to have students complete a Graduate Aviation Research Proposal. This proposal will be assessed and approved by the Graduate Aviation Research instructor.
MBAA 692 Graduate Aviation Research Study 3 Credits (3,0)
In this course students must complete their Graduate Aviation Research Study (GARS). The purpose of the GARS is to present answers to questions that are pertinent and useful to some area within the aviation/aerospace industry management topic. This course builds upon MBAA 691, by completing the GARS and providing a solution to the problem identified in MBAA 691.
Prerequisites: MBAA 691.
MBAA 699 Special Topics in Business Administration 1-3 Credit (1-3,0)
In this course, students elect to perform a special, directed analysis and/or independent study in an area of particular interest. Candidates selecting this elective must prepare a detailed proposal for the desired project and present the proposal to the graduate program chair or department chair for faculty review. Proposals must be submitted at least four weeks prior to the start of the term in which the elective is being taken. Pre-Requisite: Permission of the appropriate Department Chair.
MBAA 700A Thesis I 3 Credits (3,0)
A written document on an aviation/aerospace management topic supervised throughout its preparation by the student's Thesis Committee, which demonstrates the student's mastery of the topic and is of satisfactory quality for publication.
Prerequisites: MBAA 522.
MBAA 700B Thesis II 3 Credits (3,0)
This is a continuation of MBAA 700A. A written document on a business topic supervised throughout its preparation by the student's Thesis Committee, which demonstrates the student's mastery of the topic and is of satisfactory quality for publication.
Prerequisites: MBAA 700A.