Marketing - UG (MKTG)


MKTG 311  Marketing  3 Credits (3,0)

An exploration of marketing theory and marketing management; market research, customer relations, promotion, distribution and sales management, and creating customer value.
Prerequisites: MGMT 201

MKTG 320  Consumer Behavior  3 Credits (0,3)

Psychological, social, and cultural factors influencing consumer decision making including perception, motivation, attitudes, beliefs, personality, and lifestyle.
Prerequisites: MKTG 311

MKTG 330  Professional Selling  3 Credits (3,0)

Professional selling in a business-to-business context.
Prerequisites: MKTG 311

MKTG 400  Social Media Marketing  3 Credits (3,0)

Social media networks and technologies for marketing purposes. Social media, digital streaming and digital applications for awareness generation, branding and revenue generation. How social media and technologies are shifting the balance of power from firms to customers.
Prerequisites: MKTG 311

MKTG 449  Strategic Marketing Management  3 Credits (3,0)

Development and implementation of marketing strategy, focusing on strategic analysis and evidence-based marketing decisions. Emphasis will be given to marketing strategy, market analysis and targeting, strategic marketing programming, and evaluation.
Prerequisites: MKTG 311

MKTG 450  Aviation/Airport Marketing  3 Credits (3,0)

Marketing in the airline/airport industries. Consumer segmentation, integrated marketing communications and social media for customer targeting and service delivery. Channel structure and ancillary revenue generation. Route development and non-aeronautical revenues.
Prerequisites: MKTG 311