B.S. in Business Analytics
Organizations are generating volumes of data. This data could be used to generate insight, mitigate risk, identify superior products, and solve business problems if it were properly analyzed. The Bachelor of Science in Business Analytics (BSBA) is grounded in the concepts of Evidence-Based Management and seeks to provide data-driven answers to today's organizational questions. Students will learn how to source, manipulate, and analyze data as well as generate insightful results all within an ethical framework. These results will include infographics, visualizations, and executive reports suitable for a business audience. In addition, students will learn the hands-on skills needed to use popular analytics software platforms and manage large volumes of data and communicate those results in impactful ways using aviation and aerospace examples and case studies. The goal of this degree is to enable students to look through a business lens, generate new insights with data, and influence key business decisions.Students will:
- Describe underlying business challenges and determine/create appropriate sources of data/information.
- Describe the foundations and techniques of big data analytics in business as part of evidence-based management.
- Synthesize data output into clear, actionable insights that inform business problems and create executable solutions.
- Apply concepts in data presentation and visualization to effectively communicate results to a diverse audience.
- Identify different business opportunities, constraints, and needs for data analytics, including the ethical components involved.
DEGREE REQUIREMENTS
General Education
| General Education | ||
| Embry-Riddle courses in the general education categories of Communication Theory and Skills, Humanities, and Social Sciences may be chosen from the list below, assuming prerequisite requirements are met. Courses from other institutions are acceptable if they fall into these broad categories and are at the level specified. | ||
| Communication Theory and Skills | ||
| ENGL 123 | English Composition | 3 |
| ENGL 222 | Business Communication | 3 |
| Any Communication Theory and Skills above ENGL 106 | 3 | |
| Humanities* | ||
| Humanities elective (lower or upper level) | 3 | |
| Humanities Elective (upper level) | 3 | |
| Social Sciences | ||
| ECON 210 | Microeconomics | 3 |
| ECON 211 | Macroeconomics | 3 |
| Physical and Life Science | ||
| Physics/Biology/Meteorology/Chemistry/Environmental Science/Astronomy | 6 | |
| Mathematics | ||
| STAT 211 | Statistics with Aviation Applications | 3 |
| or STAT 222 | Business Statistics | |
| Any College Algebra or Higher Math or any Statistics (Credit cannot be awarded for STAT 211 or STAT 222) | 3 | |
| Computer Science | ||
| CSCI 123 | Introduction to Computing for Data Analysis | 3 |
| Total Credits | 36 | |
Core/Major
| Common Business Core | ||
| MGMT 201 | Principles of Management | 3 |
| MMIS 221 | Introduction to Management Information Systems | 3 |
| MKTG 311 | Marketing | 3 |
| ACCT 210 | Financial Accounting | 3 |
| ACCT 312 | Managerial Accounting | 3 |
| OBLD 317 | Organizational Behavior | 3 |
| MGMT 325 | Social Responsibility and Ethics in Management | 3 |
| FINE 332 | Corporate Finance I | 3 |
| BUSW 335 | International Business | 3 |
| BUSW 390 | Business Law | 3 |
| LGMT 420 | Management of Production and Operations | 3 |
| MGMT 436 | Strategic Management | 3 |
| Total Credits | 36 | |
| Business Analytics Core | ||
| BUSW 352 | Business Quantitative Methods | 3 |
| BUAN 301 | Evidence-Based Management: The Need for Data | 3 |
| BUAN 428 | Business Analytics and Data Intelligence | 3 |
| BUAN 302 | Communication and Ethics in Data Analysis | 3 |
| MMIS 385 | Programming Concepts | 3 |
| MMIS 392 | Database Management | 3 |
| BUAN 304 | Advanced Statistics and Analytics Concepts | 3 |
| BUAN 405 | Applied Analytics I -- Descriptive Analytics | 3 |
| BUAN 406 | Applied Analytics II -- Predictive Analytics | 3 |
| BUAN 407 | Business Intelligence in Industry Capstone | 3 |
| Total Credits | 30 | |
Electives
| Transfer Credit -or- COB Minor -or- COB non-duplicated undergraduate level courses | 15 | |
| Open Electives (Lower or Upper Level) | 3 | |
| Total Degree Requirements | 120 | |