Minor in Marketing
The Marketing minor introduces fundamental concepts in market analysis, consumer behavior, branding and advertising strategies. Students develop an understanding of marketing principles and their application within business contexts, supporting preparation for roles in marketing and related fields.
Some majors may not be eligible to pair with this minor. See the Minor Restrictions list for details.
Daytona Beach Minor Requirements
| MKTG 311 | Marketing | 3 |
| MKTG 330 | Professional Selling | 3 |
| Choose Three of the Following: | 9 | |
| Social Media Marketing | ||
| Supply Chain Management | ||
| Logistics Management for Aviation/Aerospace | ||
| Data Driven Decision Making | ||
| Entrepreneurship I | ||
| Creative Content | ||
| Corporate Aviation Marketing | ||
| Aerospace Marketing | ||
| Airline Marketing | ||
| Airport Marketing | ||
| Government as Customer: Aerospace Business Development | ||
| Total Credits | 15 | |
Worldwide Minor Requirements
| MKTG 311 | Marketing | 3 |
| Choose Four of the Following: | ||
| MKTG 320 | Consumer Behavior | 3 |
| MKTG 330 | Professional Selling | 3 |
| MKTG 400 | Social Media Marketing | 3 |
| MKTG 449 | Strategic Marketing Management | 3 |
| MKTG 450 | Airline/Airport Marketing | 3 |
| Total Credits | 15 | |
Estimated Cost of Attendance: California Student Information