Marketing (MKTG)
MKTG 510 Economics of Marketing 1.5 Credit (1.5,0)
Economic factors affecting marketing. Impact of macro/microeconomics, market structures, and supply-demand on pricing, promotion, and distribution.
MKTG 511 Science of Selling 1.5 Credit (1.5,0)
Sales strategies and management in marketing. Sales programs, performance optimization, customer lifetime value.
MKTG 512 Delivering Customer Solutions 1.5 Credit (1.5,0)
Strategic decisions for product and service solutions. Market analysis, new product development, lifecycle management, and service quality.
MKTG 514 Professional Service Marketing 3 Credits (3,0)
Service marketing in a customer-driven context. Service quality, using the Gap model to differentiate tangible goods from services.
MKTG 515 Strategic Marketing Management in Aviation 3 Credits (3,0)
Development, implementation, and control of marketing strategies in aviation/aerospace organizations; strategic marketing processes and analytics; market segmentation, customer satisfaction, and service quality.
MKTG 599 Special Topics in Marketing 1-6 Credit (1-6,0)
Individual, independent, or directed studies of selected topics in marketing
MKTG 616 Electronic Commerce 3 Credits (3,0)
Development of knowledge and skills in Electronic Commerce (E-commerce) with a focus on aviation and aerospace management; understanding operational and strategic uses of E-commerce in the aviation industry, with emphasis on electronic marketplace, selling, marketing, and communication tools.
MKTG 625 Airline Marketing 3 Credits (3,0)
Marketing air transportation services, including passenger and cargo markets; determinants of travel demand, growth factors, seasonality, and cargo traffic categories; product and service elements, advertising roles, marketing structure, pricing, and scheduling.
MKTG 630 Customer Value 3 Credits (3,0)
Strategies for meeting and exceeding customer expectations. Customer loyalty, company response to change, and value creation in competitive markets.
MKTG 632 Global Marketing 3 Credits (3,0)
Global marketing management strategies. Legal, regulatory, political, and cultural factors influencing international products and services.
MKTG 633 Digital Marketing 3 Credits (3,0)
Digital marketing strategies and their impact on customers, retailers, and manufacturers. Analytics, search engines, social media, web/mobile design, and reputation management.
MKTG 640 Analytics in Marketing Decision-Making 3 Credits (3,0)
Use of analytics for marketing decisions. Marketing metrics, modeling tools, and web/social media measurement.
MKTG 699 Special Topics in Marketing 1-6 Credit (1-6,0)
Individual, independent, or directed studies of selected topics in marketing
MKTG 710 Advanced Marketing Management in Aviation and Aerospace 3 Credits (3,0)
Marketing management principles in the global airline, airport, and aerospace industries; market segmentation, consumer research, service development, communication strategies, distribution systems, pricing, and revenue management.