Marketing (MKTG)
MKTG 311 Marketing 3 Credits (3,0)
Exploration of marketing theory; marketing management; market research; customer relations; promotion; distribution; sales management; creating customer value.
MKTG 320 Consumer Behavior 3 Credits (3,0)
Psychological, social, and cultural factors influencing consumer decision making. Perception, motivation, attitudes, beliefs, personality, and lifestyle.
MKTG 326 Marketing Management 3 Credits (3,0)
Situational analysis and marketing strategy development. Environmental scanning, target market selection, and tactical development of product, price, place, and promotion to support strategy.
MKTG 330 Professional Selling 3 Credits (3,0)
Business-to-business professional selling. Sales strategies, techniques, and customer relationship management.
MKTG 336 Electronic Commerce 3 Credits (3,0)
Development of knowledge and skills in Electronic Commerce (E-commerce) with a focus on aviation and aerospace management; understanding operational and strategic uses of E-commerce in the aviation industry, with emphasis on electronic marketplace, selling, marketing, and communication tools.
MKTG 355 Data Driven Decision Making 3 Credits (3,0)
Marketing research and data analysis for problem solving. Research design, data collection, questionnaire construction, data mining, and presentation of results for managerial decision making.
MKTG 399 Special Topics in Marketing 1-6 Credit (1-6,0)
Individual, independent, or directed studies of selected topics in marketing
MKTG 400 Social Media Marketing 3 Credits (3,0)
Social media networks and technologies for branding, awareness generation, and revenue. Power shift from firms to customers through social media, digital streaming, and digital applications.
MKTG 402 Creative Content 3 Credits (3,0)
Content creation for advertising, sales promotion, sponsorships, and direct marketing. Customer-facing content for integrated marketing communications.
MKTG 405 Corporate Aviation Marketing 3 Credits (3,0)
Corporate and general aviation market dynamics. Role of corporate flight departments, fixed base operators, aircraft charters, event marketing, and trade shows.
MKTG 415 Aerospace Marketing 3 Credits (3,0)
Marketing and sales strategies in B2B aerospace industry. Commercial aircraft acquisition processes, MRO, and aftermarket relationships.
MKTG 425 Airline Marketing 3 Credits (3,0)
Marketing air transportation services, including passenger and cargo markets; determinants of travel demand, growth factors, seasonality, and cargo traffic categories; product and service elements, advertising roles, marketing structure, pricing, and scheduling.
MKTG 432 Global Sales Management 3 Credits (3,0)
Personal sales and sales management on a global scale; effective leadership and decision-making for global sales management issues and simulations.
MKTG 435 Airport Marketing 3 Credits (3,0)
Marketing for airlines and passengers in airports. Impact of airline business models on passenger services and airport concession planning.
MKTG 445 Government as Customer: Aerospace Business Development 3 Credits (3,0)
Business development and acquisition in aerospace B2G markets. Defense, air mobility, safety, and security.
MKTG 449 Strategic Marketing Management 3 Credits (3,0)
Strategic analysis and evidence-based marketing decisions. Market analysis, targeting, programming, and evaluation.
MKTG 450 Airline/Airport Marketing 3 Credits (3,0)
Integrated marketing communications for airline and airport industries. Customer segmentation, ancillary revenue, and route development.
MKTG 490 Strategic Marketing Analytics and Data Visualization 3 Credits (3,0)
Use of customer data for strategic marketing decisions. Visualization and manipulation of marketing data to guide decision making.
MKTG 499 Special Topics in Marketing 1-6 Credit (1-6,0)
Individual, independent, or directed studies of selected topics in marketing